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BY FAR INTRODUCES THE FRAN BAG

  • Writer: Dunes Team
    Dunes Team
  • Dec 8, 2021
  • 1 min read


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BY FAR expands its mini bags universe with the introduction of three new styles.



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Encrusted with oversized BF initials, BY FAR’s new mini bags build a line-up of statement pieces, perfect to broadcast one’s love of the brand while being surprisingly subtle.



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In CR’22 vocabulary, mini stands for more – more lightness, more spontaneity, more style. Fusing together practical and decorative narratives, BY FAR expands its mini bags universe with three new styles – Fran, Micro Fran and Alfie. Defined by a structured silhouette and a transformative character – thanks to an additional shoulder strap – these top handle styles will become an essential part of every style algorithm. Behind their appealing design lie passion, unique know-how and outstanding skills that guarantee comfort and longevity of the products.



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The BF initials become the focal point of the bags. The bold branding crafted in gold-toned metal or tonal leather is displayed prominently on the accessories as oversized logo closures, emphasizing their iconic nature.



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For CR’22, the design team played with colours and BY FAR’s signature textures to compose a symphony of emotions imprinted on each style – glossy leathers are imagined in bold shades while also available in timeless black or white options.


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The Fran bag debuted with BY FAR’s FW’22 collection, while Micro Fran and Alfie were introduced with CR’22 and arrive at byfar.com and in selected stores worldwide in December.



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Dunes Magazine is the Middle East’s luxury lifestyle magazine, featuring the latest in fashion, lifestyle, health & fitness, watches & jewelry, beauty, travel & hospitality, and exclusive interviews. A proud supplement of Maqina, it delivers premium editorial content and insights for the region’s luxury enthusiasts.

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