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Calvin Klein Introduces the Latest Chapter of the #mycalvins Movement: The Language of Calvin Klein





For Fall ’21, Calvin Klein introduces the latest chapter of the #mycalvins movement: The Language of Calvin Klein, a multimedia campaign furthering the brand’s exploration of self-expression through the words we speak and the clothes we wear. Photographers Renell Medrano and Hong Jang Hyun and director duo, rubber band captured an international cast of artists, creatives, and thinkers. Vignettes of each talent capture individual expressions of language in the real world: reciting routines, daydreaming outload, putting pen to paper, talking to yourself, letting it out to a stranger, pausing to think, poetry, storytelling.





The Cast:



- Damson Idris, screen, and stage actor

- Deb Never, singer, songwriter, vocalist

- Dominic Fike, singer, songwriter and actor

- JENNIE, global artist, performer

- Francesca Scorsese, actor, filmmaking student

- Kaia Gerber, model, actor, book club host

- Moses Sumney, singer, writer, storyteller





Featured in the campaign, Fall 2021’s new product offerings center on elevated modern essentials with an emphasis on comfort and minimalism. In Underwear, Modern Cotton provides soft cotton stretch styles designed with the original Calvin Klein logo band. Modern Structure delivers a collection of consciously made, streamlined silhouettes. In Jeans, hoodies and tees celebrate the iconic brand monogram and new denim icons includes cropped jackets and relaxed styles; the ‘90s Straight Jean brings back an archival silhouette made for today in organic denim that uses less water in the dye process.





Campaign Credits:

Photographer: Renell Medrano

Photographer JENNIE images only: Hong Jang Hyun

Videos: Rubberband

@calvinklein













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