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Distinct abaya style for today’s Arab women—à la Modish


We are keen to offer designs that feature rich embroidery and vivid colors. 




As an interior designer fascinated with the Art Deco era, our brand, Modish seamlessly reflects the characteristics of this period in all collections. All my inspiration comes from the contrast of colors, abstract shapes and patterns, and other pieces of art, paintings, and drawings. I basically seek to find the differences and variations, and then stitch them into a piece of beauty that one can own and keep.




The abaya will always remain a cultural statement that symbolizes tradition and modesty. Our Doha-based brand is for young and contemporary Arab women who want to feel unique, powerful, stylish, successful, and exclusive. Our collection of abayas - be it luxury, plain, everyday, or occasion abayas - are an epitome of timelessness, trendiness, and ultimate luxury. They add character to every woman's wardrobe. We always follow what’s on-trend in terms of colors and embroidery, aiming to cater for women who want to respect the culture while also looking nice and stylish. With that in mind, we are keen to offer designs that feature rich embroidery and vivid colors. 




For young and contemporary Arab women who want to feel unique, powerful, stylish, successful, and exclusive.




The Qatari abaya is a statement that is held in high regard by the community. While Qatari ladies are always on trend in their fashion choices and abaya styles, our abaya designs help them to reflect the culture they are coming from. Our brand is renowned for creating elegant, sophisticated, and feminine abayas that are also respectful of tradition. 




From modern shapes to sophisticated silhouettes, we always strive to offer an abaya for every woman and every occasion - bringing in elegant overlays and streamlined designs to fit women’s changing tastes. We focus simply on unique details and material. Success for us is when a woman searching for a beautiful fashion item finds what she’s looking for in one of our abayas. Incorporating exquisite fashion into traditional wear is our ultimate aim. 




Our brand is renowned for creating elegant, sophisticated, and feminine abayas that are also respectful of tradition. 



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