ETRO HOLIDAY 2026 CAMPAIGN
ETRO opens the doors to a mountain chalet and captures the spirit of the holiday season as a time,
and a place, to be shared, warmed by wood-panelled walls and decorations.
The campaign traces the hours of the day, with gifts exchanged in the morning, a lunch around a
beautifully laid table, and an afternoon of games. One cherished moment follows another in an
intimate, quietly witty story, made up of small gestures, a sense of closeness and the little rituals that
celebrate the joy of being together.
The Holiday Collection takes on a sophisticated mood. A deep palette of black, forest green and
copper comes alive with touches of gold, while sheer fabrics and glints of light create a magnetic
sense of elegance. ETRO’s iconic Paisley meets florals, medallions and arabesques across printed
velvets, jacquards, damask duchesse and lurex.
For women, lace leads the celebrations. Long and short dresses with a delicate femininity appear
alongside slip dresses and body-skimming silhouettes, before giving way to more structured shapes.
Jacquard jackets and trousers, duchesse bustiers, embroidered velvet midi skirts, chenille capes and
lurex outerwear with faux fur inserts strike a balance between softness and precision.
Menswear is infused with sartorial flair. The jacket comes in printed cotton velvet, or in solid colors
with contrasting linings; the robe coat is cut from silk-blend velvet; the bowling shirt and bomber
jacket echo the floral and arabesque prints. For evening, tone-on-tone damask duchesse suiting is
finished with bow ties, pocket squares and cashmere-silk scarves.
Accessories complete the wardrobe with precious accents. ETRO’s Arnica fabric is embellished with
studs, jewel details and gold eyelets on its most-loved styles, as well as on a new shoulder bag. The
Vela Blossom and Kalispera bags, in suede with mirror-effect studs, fringing or floral embroidery, are
styled with crystal jewellery and wedge sandals.
The festive season also makes room for the new ETRO panettone, created in collaboration with Aimoe Nadia. Flavored with caramel, fleur de sel and orange, it is presented in a refined satin-finish metal box decorated with a print from the Holiday collection.
The ETRO Holiday 2026 collection is available in ETRO boutiques and at etro.com.
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