We announce that ETRO launches today EARTHBEAT, the new chunky sneaker with an unconventional and innovative design.
Unveiled during the Men's Fall Winter 2021/22 fashion show, the multicolor and multi-texture shoe has a special name, which combines the words earth and beat evoking the heartbeat of the Earth intended as the spirit of life and vibrating source of love and emotions for the planet.
The unisex shoe incorporates a mix of suede, Paisley, jacquard and smooth or printed fabrics, enriched by distinctive details. This includes fringe, neon laces, turquoise studs, zigzag embroideries and the ETRO logo on the tongue of the shoe. In collaboration with the Italian company Vibram leader in the sector, the maxi sole was created to enhance the shape with functional and dynamic lines.
The new EARTHBEAT sneaker is the protagonist of a campaign directed by Mario Abadia, with creative direction by Francesco Sourigues and David Vivirido and photography by Jorge Perez Ortiz. At center stage, there are five professional dancers guided by Mattia Russo and Antonio De Rosa, two choreographers from the well-known Spanish company KOR’SIA. The soundtrack is composed by PAMPAM studio, emphasizing the dance moves in a pristine landscape that represents the reconnection with nature through color, passion and freedom.
EARTHBEAT is now available at ETRO boutiques, on etro.com and in selected international retailers.