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Free your body, mind, and soul: introducing HUGO Active

This season marks HUGO‘s first foray into activewear. Like its main collection, this capsule is equally bold, embodying HUGO’s unconventional spirit in each piece.

Created to live life your way every day, HUGO Active offers a range of styles for almost every kind of activity. Think sporty essentials like track pants and super-stretch leggings with coordinating tanks and crop tops, as well as lightweight hooded jackets. Statement fashion pieces like water repellent puffers with embossed logos and packable suits in super-flex fabrics also make an appearance. For style from the ground up, HUGO Active offers unique twists on the classic running sneaker – a selection of hybrid styles patterned with zebra and snakeskin motifs for modern impact.

From standout logo brands to decorative reflective accents, the range incorporates distinctive details throughout. The palette is muted, with olive green and black complemented by pops of pale yellow.

With this capsule, HUGO Active offers a collection that can take you from work to work out, and beyond. Authentic activewear, as well as sporty pieces that double as ready to wear, can be combined in daring and creative ways with the rest of your wardrobe.

The new HUGO Active capsule collection is now available in HUGO Stores and online at




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