Spring summer marks the season of optimism, joy and play and this certainly underpins the aesthetic of Triumph’s new SS23 swimwear range.
All women are unique and Triumph is committed to celebrating the individual and championing a world whereby everyone can embrace their individuality in all aspects of their lives – in and out of their homes. In and out of the water.
It is spearheading designs that are inspired by women and the reality of their lives and the season’s new range features multifunctional products that women can choose to wear and style when and how they please, from beach-to-street.
Whilst fashion doesn’t define a person, Triumph understands that women often use clothing as a way of self-expression, which is why it has developed a swimwear line that is multifunctional and modular in design - so that it perfectly fits women’s lifestyles and leaves space for their individual expression.
New fits, bold colours and joyful prints inject energy and colour into the summer season, and most importantly provide women with multiple-wearing options that are intrinsically unique to them. The whole season is packed with sustainable, inclusive, modern swimwear that is comfort-focussed and versatile, as much as it is eye-catching.
Sian Thomas, Triumph’s Global Head of Creative Design, comments “SS23 marks a pivotal season for us as we have evolved our full swimwear range, to create styles that are fun, bold and exuberant. Committed to promoting the individuality of all women, we have designed a collection that goes beyond swimwear alone. Our craftsmanship ensures our customers premium quality, support and fit and our design development elevates and transports the range into something that women can wear in or out of the water, as beachwear, or as modern outerwear that they can style in a way that is individual to them”.
Continuing its sustainable journey, Triumph has introduced more and more recyclable fabrics into its SS23 range, understanding that its consumers are actively adopting measures to shop and live more consciously.
Launching this season is an exciting collaboration with Wildehouse – a British lifestyle brand that, like Triumph, promotes inclusivity and celebrates individuality through its colourful, bold and energetic designs and creations.
The capsule collection features contemporary swimwear and beachwear in abstract, modern art prints and joyful colours that can be mixed and matched with other products in the swimwear range or that can be individually styled with women’s existing summer wardrobes.
Sian Thomas continues, “We are so excited to be collaborating with Wildehouse. Triumph is committed to working with and supporting young, creative brands and with so many shared values, this partnership is a match made in ‘swimwear heaven’. The collection is all about fun and self-expression and we’re confident that our customers will enjoy wearing it”.
This unique and creative brand celebrates the simple joy of designing and creating leisure apparel without boundaries and it has added its signature playfulness to pieces in Triumph’s innovative Flex Smart Summer range.
Backed by a lifelong loyalty to its customers, Triumph designs and develops swimwear according to their needs and its expertise in fit and support is intrinsic to the design development of its swimwear. Flex Smart Summer is a highly adaptable and flexible range that moves with women’s bodies for a fit that feels totally bespoke.
The feeling of total comfort in the summer months is essential for many women and Triumph has designed the range in soft, lightweight fabric that feels comfortable against the skin and which is salt and chlorine resistant. The entire Flex Smart Summer range is made using 100% sustainable fabrics, making it a conscious summer choice for women, as well as a comfortably stylish one.
Wildehouse’s cheeky eye-wink and linear prints and bold colour combinations invigorate the flattering shapes of Flex Smart Summer’s bikini and swimsuit to create styles that can be worn whilst out-and-about in the city enjoying a summer cocktail or, when in the water.
The Triumph x Wildehouse collaboration also includes versatile pieces in the MyWear Beach range. Both Wildehouse and MyWear share a like-minded design focus on individuality and creating inclusive oversized silhouettes that are comfortable and flattering for all different types of body shapes, designed to be worn in or outside of the home. The cheeky eye-wink print returns, emblazoned on flattering shorts in a Red and Navy colourway that look stylish in the city as well as by the pool bar.
Bold prints create colourful accents this summer and feature across the entire SS23 swimwear collection. Beautifully patterned leaves feature on the Summer Allure collection, which follow and complement the natural curves of the body – available in a multi-colour and blue colourway. Made from recycled fabric, the range features multiple styles including padded and non-padded, wired and wireless bikini tops that can easily be mixed and matched with colour block bikini bottoms or with matching print bottoms.
The Summer Allure collection also includes figure-flattering swimsuits, which feature Triumph’s revolutionary quick dry cup technology that keeps moisture from the skin for ultimate summer comfort. From minimizer swimsuits that optically reduce the breasts by a whole cup size, through to styles with secret support, there are options to suit different body shapes and individual tastes.
Stripes are a timeless and chic summer staple and this season’s Summer Fizz collection takes swimwear stopping-power to another level. Featuring hand-dyed stripes that create a ‘tie-dye’ effect, the collection is made of recycled, rib fabric that creates a premium and dynamic look.
Available in Deep Blue and Hot Red tones, across multiple styles of bikini tops, bottoms and swimsuits, this collection can be worn, styled and matched with products from the beachwear collection, as well as existing summer clothing. Versatile, chic and modern, it is a great summer all-rounder.
Personalisation and individuality underpin Triumph’s Summer Glow range. The collection includes on-trend colour block swimwear in a variety of bikini and swimsuit styles that can be mixed and matched to create a truly personalised look. Available in Green and Navy through to Sweet Crocus and Topaz shades on recycled, breathable fabric.
The art of mixing and matching enables women to create a look that is unique to their individual sense of style, which is why Triumph continues to evolve its popular range of Summer Mix & Match. The collection comprises playful and colourful swimwear designs that can be worn in a totally personal way. From colour block basics, to animal-inspired print designs in Green Combo and White Combo, women can create a new look on different days of the week.
Each and every range within Triumph’s SS23 collection can be matched back with Beach MyWear. From printed Pareo’s, Maxi Dresses, Shorts to Boyfriend Tunics, there is a style that will carry through from beach-to-bar.