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Genny celebrates the arrival of the summer with a new boutique on the island of Capri

The retail expansion of the Genny brand continues. After a year since its Milanese store was inaugurated in Via della Spiga, it opens its summer address on the splendid island of Capri, becoming the third monobrand store in Italy.

The new boutique, inaugurated on June 19th, welcomes its customers in the very central Via Camerelle, 8b, a stone's throw from the famous Piazzetta.

The interior of the boutique, of about 50 square meters, incorporates the stylistic dictates that have always belonged to the universe of Genny.

Set up according to the display concept of creative director Sara Cavazza Facchini, it plays on the tones of white, a color that has always been dear to the Maison, a symbol of purity and elegance, in continuity with the style of the Milan boutique.

The interior walls are decorated in white plaster to evoke the delicacy of chiffon dresses and the preciousness of silk, enhanced by the play of mirrors on the walls.

The atmosphere is made even more intimate by the floor made of bleached parquet in a beautiful neutral and delicate shade. The attention and care for details can be seen also in the metal shelves, where a golden texture, impalpable and precious, is enclosed in the crystal shelves.

A new address to enjoy completely the Genny allure, clear expression of the most intimate femininity.


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