GIVENCHY LAUNCHES ITS FALL 2021 PRECOLLECTION
WITH AN EXCLUSIVE POP-UP STORE AT
THE CENTRIA IN RIYADH, SAUDIA ARABIA
Givenchy will premiere its Fall 2021 precollection by Mathew M. Williams at an exclusive, dedicated pop-up store at Centria Mall, the premier luxury shopping complex in Riyadh.
Fusing extravagance, classicism, and radical style, Givenchy’s latest silhouettes focus on sensorial, enveloping materials, monumental volumes and sculptural silhouettes defined by crisp tailoring and an architectural approach to layering. Likewise, this customized retail environment reprises Matthew M. Williams’ chunky G-chain cubes on a massive scale, accentuating the tactile aspect of materials and finishes via 4G-embossed wall coverings in pink rubber and display elements in polished stainless steel, brushed chrome, and glass
The season’s star accessory, the modern and timeless 4G statement handbag, is specially showcased on humanoid sculptures by the British-born artist Ewan MacFarlane. Blending Parisian elegance and studied functionality, the 4G comes in two styles — a flap bag and a chain bag — crafted in full-grain box calfskin with luxurious metallic embellishments reflecting Matthew M. Williams’s love of industrial hardware.
Premiering exclusively at this location is the 4G chain bag in emerald-colored python with gold-finish metal embellishments.
It will be presented alongside selected pieces and looks in the Givenchy Fall 2021 precollection, as well as the 4G handbag in classic and seasonal colors (avocado green, baby pink, red and dark khaki) or a special debossed high frequency finish. The Givenchy pop-up at the Centria Mall in Riyadh will be open from May 3rd to August 3rd, 2021