For Spring, Creative Director Matthew M. Williams revisits its directional footwear designs
Taking Givenchy’s couture attitude to the street with dramatic shapes and volumes, the Marshmallow family of footwear became an instant success when it launched in Spring/Summer 2021. Trend-forward yet lightweight and extremely comfortable, these core styles — headlined by the original Marshmallow wedge in black rubber — are made using leading-edge technology typically reserved for high-performance sports shoes.
For Spring 2022, Creative Director Matthew M. Williams carries his vision a step further, bringing innovative touches to Marshmallow footwear with new, gender-inclusive clog and slipper styles, fresh colors and noble materials.
The Marshmallow wedge clog for women is available in the original matte black rubber or in blush pink.
The line is also enriched with new gender-inclusive slippers and flat boots: the Winter Mallow. These styles are declined in 4G debossed leather or in suede with fur trim.
A new Monumental Mallow rubber shoe is proposed with shearling interior.
And finally, slides are available in blush pink rubber or rubber with reflective effect.
This season, the 4G emblem is central in a collaboration with the artist Chito, appearing as an all-over print on the Marshmallow wedge sandal and slide.
Marshmallow wedge clogs in black or pink rubber are priced at 350€; the Monumental Mallow in rubber trimmed with shearling at 595€; Winter Mallow slippers in leather or suede are at 695€, while the flat boots in 4G debossed leather are at 750€. Marshmallow slides in pink are at 295€ and in reflective rubber at 350€.
The women’s Marshmallow wedge by Chito is priced at 450€ and the slides at 395€.
Marshmallow and Monumental Mallow styles are available in selected Givenchy stores and on givenchy.com.