THE PARISIAN HOUSE UNVEILS A NEW VISUAL LEXICON WITH SURREALISTIC UNDERTONES
Givenchy unveils its advertising campaign video for Fall-Winter 2022 captured by Nick Knight under the creative direction of Matthew M. Williams.
Echoing currents from the Givenchy Fall-Winter 2022 ready-to-wear collection, the video campaign introduces a fresh visual narrative for the House.
Contrasting moods and materials express moments that are both intimate and universal, subtly evoking the tension between reality and surrealism. Bathed in ethereal light, a diverse, multi-hyphenate cast embodies the Givenchy ethos of individualistic style, suggesting rich inner worlds that exist beyond surface appearances. A model may also be a health advocate, or an emerging voice like Ethel Cain, whose highly awaited debut album was released in May 2022.
“The faces in this season’s campaign really represent what Givenchy means today,” said Creative Director Matthew M. Williams. “It’s a uniquely eclectic group: each model is an icon in their own right”
The Givenchy Fall-Winter 2022 advertising campaign video will release online in September 2022.