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HUGO FW21: Break the Box

No more limits. This Fall, HUGO celebrates self-expression and the freedom to live life your own way.

It’s time to break out and to break free. Four individuals who refuse to let society put them in a box deliver a powerful message in their own words and style.

Artist @iampatrickmason, dancer @ahmadkontar, model @christi_mamantzi, and painter @atusa_jafari share their stories of how they have chosen to go against the grain, in a series of short films shot in their home cities across Europe.

The cast of creatives wears new HUGO Fall/Winter 2021 pieces – an unconventional mix of styles that perfectly reflects the message of the new campaign. Bringing together workwear-inspired silhouettes, bold outerwear, and all-new activewear pieces, the new collection proves once more that style is not about what you wear, but how you wear it.




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