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HUGO FW21: Break the Box





No more limits. This Fall, HUGO celebrates self-expression and the freedom to live life your own way.


It’s time to break out and to break free. Four individuals who refuse to let society put them in a box deliver a powerful message in their own words and style.


Artist @iampatrickmason, dancer @ahmadkontar, model @christi_mamantzi, and painter @atusa_jafari share their stories of how they have chosen to go against the grain, in a series of short films shot in their home cities across Europe.


The cast of creatives wears new HUGO Fall/Winter 2021 pieces – an unconventional mix of styles that perfectly reflects the message of the new campaign. Bringing together workwear-inspired silhouettes, bold outerwear, and all-new activewear pieces, the new collection proves once more that style is not about what you wear, but how you wear it.



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DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

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