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HUGO SPRING/SUMMER 2026: A COLLECTION FOR THE SELF-MADE IN-THE-MAKING

  • 4 hours ago
  • 1 min read


Practical yet aspirational, the Spring/Summer 2026 offering is a wardrobe for those in transit – between jobs, ideas, cities – who need clothes that can keep pace with a life that doesn't move in straight lines.




In menswear, the collection's self-starting spirit takes shape through retro "resort" styles filtered through HUGO's modern, metropolitan lens. A boxy double-breasted blazer over a Cuban-collar shirt, with matching pleated trousers and a tortoiseshell tote, is built for days that move from side hustle to late-night meeting without a change of outfit. A long-lined, double-breasted suit in textured weave loosens traditional tailoring to reflect a new kind of ambition: less boardroom, more "build-your-own brief."




The womenswear offering opens with a cropped rain mac – cinched with a tortoiseshell buckle – over a '60s A-line mini in geometric dogtooth. Bronzed sequins illuminate loose, wide-legged co-ords paired with pillowy bags and kitten-heeled mules that mine retro codes with modern restraint. In a final gesture of quiet ambition, a fluid white suit, D-ring cinched with barely-there sandals and a classic black shoulder bag, offers a minimal, metropolitan answer to getting ahead on your own terms: precise, versatile, and unmistakably GO.

 


The HUGO Spring/Summer 2026 collection is now available worldwide in stores, via wholesale partners, and online at hugo.com.




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Dunes Magazine is the Middle East’s luxury lifestyle magazine, featuring the latest in fashion, lifestyle, health & fitness, watches & jewelry, beauty, travel & hospitality, and exclusive interviews. A proud supplement of Maqina, it delivers premium editorial content and insights for the region’s luxury enthusiasts.

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