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Leading luxury Italian intimates brand, La Perla, launches a new boutique at the Mall of Emirates in Dubai. Customers will be able to shop from a beautiful selection of lingerie, nightwear and loungewear, as well as swim, beachwear and bridal pieces. The Mall of Emirates launch marks La Perla’s second store location in the Middle East, in line with growth of the brand’s e-commerce site to serve customers in further markets of Qatar and Saudi Arabia.

On arrival at the La Perla boutique, customers will enter a world of unbridled elegance, immersed in a feeling of empowered femininty and the epitome of luxury craftsmanship. The walls are decorated in various shades of pink with a marmarino pattern that mimics a beautiful marbled effect. The store interior is comprised of multiple sections that are designed to conjure an intimate and private environment for the customer. Dedicated to creating this exclusive and enduring experience, these areas can only be accessed through beautiful sliding doors, transporting you into the La Perla world.

La Perla clients will also have access to the many services on offer at the store. This includes the opportunity to book bespoke one-to-one appointments with the brand’s expert consultants. As part of this service, customers will be offered personal styling and fitting advice. This service embodies La Perla’s dedication to providing the highest level of care for their customers. La Perla aims to empower any woman who wears their pieces to feel confident and beautiful in every moment of her life, as well as delivering a truly luxurious and memorable experience.

La Perla’s bespoke bridal service also gives clients the opportunity to book an appointment for a private one to one session or for an intimate bridal party of up to five guests. La Perla consultants are there to advise on anything from shapewear for under their wedding dress to lingerie, loungewear and nightwear pieces, as well as swimwear for their honeymoon. Clients will enjoy a completely custom appointment with refreshments and catering if attending in-person, as well as additional special services including embroidery, monogramming and alterations. Bridesmaids in attendance can also enjoy styling advice during their invite with the bride-to-be.

La Perla combines rich, artisanal heritage with unrivalled craftsmanship and an intimate understanding of the female form, creating the finest lingerie, swim, beachwear, nightwear, loungewear and bridal styles, designed to be cherished for a lifetime.


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