LACOSTE PRESENTS “FOLLOW THE CROCO” MOVEMENT FEATURING MTHAYEL AL ALI, KARROUHAT AND LUAIY AGIAL TO MARK THE LACOSTE POP-UP STORE AT THE FRANCE PAVILION, DUBAI WORLD EXPO
As a partner of the France Pavilion at the Dubai World Expo, LACOSTE is offering an immersive experience featuring all the brand’s iconic codes, which extends into a pop-up store where visitors can discover exclusive designs from its ‘Made in France’ collections.
To celebrate Lacoste at the France Pavilion, the brand presents “Follow The Croco” – an upbeat movement bringing together Emirati entrepreneur and content creator Mthayel Al Ali (@mthayel), Jordanian creative multihyphenate Basil AlHadi (@karrouhat) and visual artist Luaiy Agial (@creationsofla) to excite EXPO 2020 visitors and loyal fans of Lacoste.
All decked out in LACOSTE Made in France polo shirts, sold exclusively at the Dubai World Expo, the crew sees them escape the city to follow the footprints of the crocodile, leading them to the LACOSTE pop-up store in the France Pavilion.
Follow the croco and discover the LACOSTE Made in France Collection available at the Lacoste pop-up store in the France Pavilion, Dubai World Expo, in stores and online at https://www.lacoste.ae/en/expo-2020-dubai-uae.html