Loro Piana and Juventus reinforce their partnership




Loro Piana and Juventus Football Club continue their collaboration with two important novelties for the 2022- 2023 football season: the maison designs for the first time the official uniforms for the women's team and introduces formal suits for the men's team.


In addition to its commitment to sporting excellence, Loro Piana shares the Piedmont club’s values, tradition and philosophy, including inclusiveness, fair play and a continuous pursuit for innovation.


During Uefa Champions League matches and institutional engagements, the women’s team will wear iconic items from the Loro Piana wardrobe, in a perfect balance of elegance, comfort and functionality. In addition to the new custom-made formal suits made with the maison's finest fabrics for the most formal occasions, the players will also be wearing the casual uniforms for home matches and away games, renewed in their look and with extraordinary thermoregulation, breathability, softness and natural elasticity characteristics.


Heritage, passion for natural fibres and innovative solutions stand behind these extraordinarily elegant, high- performance garments. This is how Loro Piana chooses to honour sporting talent.




#LoroPiana