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Loro Piana and Juventus reinforce their partnership






Loro Piana announces the renewal of the collaboration with Juventus Football Club for the third consecutive football season. During the 2023-2024 championship, the maison will dress the players for all official events, from institutional occasions to pre and post match moments. In addition to its commitment to sporting excellence, Loro Piana shares the Piedmont club’s values, tradition and philosophy, including inclusiveness and a continuous pursuit for innovation.


Dynamic and versatile, with a classic and timeless colour palette (blue, dove grey, beige), the player's wardrobe consists of casual yet sophisticated outfits - polo shirts in piquet cotton, trousers in cotton or Wish® wool with sartorial details updated with new volumes, and leather moccasins with rubber soles. The common thread is Loro Piana's timeless style.


Savoir faire, a flawless predilection for natural fibres and innovative solutions stand underneath these extraordinary performance garments. The quintessence of luxury, with which Loro Piana once again chooses to praise sporting talent.




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