MATCHESFASHION LAUNCH WARDROBE FOUNDATIONS EDIT





MATCHESFASHION the global luxury shopping destination will launch the Wardrobe Foundations Edit, a dedicated edit of essentials for your everyday uniform focusing on form, function and silhouette.





· MATCHESFASHION to launch dedicated curation of wardrobe foundations across 12 categories for womenswear and 12 categories for menswear

· The edit will include over 250 pieces from over 60 established and emerging designers

· Year-round deliveries cater for recurrent demand and broad price architecture to appeal to customers globally





For womenswear, categories include: the jeans, the T-shirt, the trench, the knit, the shirt, the suit, the slip dress, the sweatshirt, the briefs, the leggings, the blazer and the shirt dress.





‘I wanted to ensure that we had a place on site where you could find the best curation of all those items that every customer should own: the perfect white shirt, the perfect black sweater and so on. Wardrobe Foundations is a shortcut for our customers to access all of this, and we have also ensured that we have a broad range of price points: white T-shirts from Raey to The Row; sweaters from Another Tomorrow to Extreme Cashmere. We will also make sure that these beautiful and practical pieces are always available on site.’Natalie Kingham, Fashion Buying Director.





For menswear, categories include:the jeans, the shirt, the trench coat, the knit, the blazer, the sweatshirt, the sneakers, the suit, the jacket, the trouser, the t-shirt and the bag.





Whether it’s a cashmere sweater by Brunello Cucinelli, a sweatshirt by A.P.C. or a white T-shirt by Sunspel, there has always been a core set of wardrobe items that work for men of any style and age. We want to ensure that these key items are available to buy on site and offered at a broad range of prices. From the best t-shirt to cashmere sweater or the best pair of jeans, there is something there for every budget. And they will always be available when find yourself coming back to them.’ Damien Paul, Head of Menswear.





The Wardrobe Foundations Edit is now available online at www.matchesfashion.com. Video available in January.











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DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

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