MATCHESFASHION LAUNCHES 2020 FASHION TRUST ARABIA WINNERS

MATCHESFASHION is proud to launch the collections from the winning designers of Fashion Trust Arabia 2020. The designers including Ammanii (jewellery), Andrea Wazen (footwear) and Omer Asim (ready-to-wear) will be available at MATCHESFASHION from the 9th June 2021.

The partnership with Fashion Trust Arabia (FTA) is part of MATCHESFASHION’S commitment to champion emerging designers on a global level. Establishing itself as the landmark prize in the Middle East and North Africa (MENA) region, Fashion Trust Arabia is a unique philanthropic initiative which focuses on scouting, funding and supporting design talent across the region. The designers launching on MATCHESFASHION were the selected winners of the FTA 2020 Awards, by a panel of leading industry experts.

Natalie Kingham, MATCHESFASHION Global Fashion Officer and member of the FTA Advisory Board: “We are so proud to continue our partnership with Fashion Trust Arabia. Championing global design talent has always been at the heart of our business and Fashion Trust Arabia has opened up a great opportunity to shine a light on new and innovative designers from the MENA region.”

In addition to receiving financial support of up to $200,000 from FTA, designers are also part of a yearlong mentorship program with the MATCHESFASHION buying team and have participated in digital workshops with the business leaders in content, communications, branding, logistics and e-commerce.

To celebrate the launch, MATCHESFASHION and FTA will host a series of digital activations with the winning designers plus special guests between 10th June and 16th June 2021.

MATCHESFASHION will continue to collaborate with FTA for the 2021 Awards as their global retail partner and will be offering the mentorship program to the winning 2021 designers.

The FTA 2020 designer winners will be launched collectively and available to shop in 5 Carlos Place and online at MATCHESFASHION from 9th June 2021.

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