MATCHESFASHION LAUNCHES ICECREAM BY PHARRELL WILLIAMS

MATCHESFASHION is excited to launch ICECREAM as one of the new SS22 brands on their site.

Launched in 2004, ICECREAM is the brainchild of musician Pharrell Williams and the fashion designer, and creator of A Bathing Ape, Nigo.

The label’s light-hearted aesthetic draws inspiration from skateboarding and hip-hop culture and is defined by vibrant colours and eye-catching graphics, including the signature running dog and diamond & dollar cone.

Look out for all-over prints and bold logo hallmarks on streetwear staples like sporty jackets, relaxed sweatshirts and classic T-shirts.

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