MCM’S HOT SUMMER ESSENTIALS FOR THE BEACH AND BEYOND

As the sun shines brighter and the days grow longer, MCM invites you to embrace the season with a curated summer selection. Designed for those who seek both luxury and functionality, this collection is the passport to a stylish summer, whether you're lounging by the beach or exploring urban landscapes.

MCM redefines summer elegance with lightweight bags, beachwear, sunglasses, and sandals that seamlessly balance sophistication with everyday ease. The travel line, featuring weekenders, backpacks, and crossbody bags, is crafted for the modern nomad, ensuring a journey in style whether off to a city break or an exotic destination.

Beyond the beach, MCM is the ideal companion for urban summer living—perfect for rooftop drinks, gallery visits, and city adventures. Celebrate MCM’s heritage as a travel brand and tell a story of modern wanderlust, where style meets adventure. With transitional looks that effortlessly take you from office to ocean, MCM ensures you're always ready for the next escape.

The MCM Hot Summer Selection is now available at MCM stores, mcmworldwide.com.

ABOUT MCM (MODERN CREATION MÜNCHEN)

Founded in Germany in 1976 as an alternative to traditional luxury, MCM was the “enfant terrible” that created the ultimate accessories and lifestyle goods for the innovative and unapologetically luxurious lifestyle of the 1970s Munich scene. Today MCM continues to harness its heritage of sophisticated rebellion to pioneer new expressions of luxury for a new generation of independently minded consumers. Under the visionary leadership of Sung-Joo Kim, who acquired the brand in 2005, MCM is surging forward with unique vision, new iconic designs and ideas (boundary-breaking approach to innovation). MCM is currently distributed in 584 stores in 43 countries including Munich, Berlin, Zurich, London, Paris, New York, LA, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East, and other major luxury destination cities around the world.

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