NET-A-PORTER LAUNCHES NEW ISLAND ON ANIMAL CROSSING

NET-A-PORTER LAUNCHES NEW ISLAND ON ANIMAL CROSSING: NEW HORIZONS WITH EXCLUSIVE ISABEL MARANT AVATAR OUTFITS





NET-A-PORTER is excited to announce a new virtual experience within Animal Crossing: New Horizons, allowing guests to explore the new NET-A-PORTER island from the comfort of their home. Teaming up with local visual artist, Kara Chung (@animalcrossingfashionarchive) and creative agency, WeSuperseed, NET-A-PORTER will be celebrating the launch with five pieces of avatar outfits inspired by the exclusive Isabel Marant FW20 capsule collection which will be available for guests to purchase at NET-A-PORTER.




On visiting the NET-A-PORTER island, guests will be able to experience attractions that echo the contemporary feel of the real-life NET-A-PORTER Headquarter in London, UK, such as the monochromatic palette, white bespoke furnishings in the spacious reception area, the photography studio, an editorial room featuring some of the most memorable PORTER covers.




Elsewhere, guests can enjoy virtual coffee at the one and only NET-A-CAFÉ. They can also relax and soak up the virtual sunshine in the picnic area or make time to visit the gym and try some mindful meditation in the NET-A-SPORTER area. During their journey, guests can indulge in the beauty of various photogenic spots to take a coveted selfie via their NookPhone.




Last but not least, guests can visit the Able Sisters shop to browse and purchase the latest Isabel Marant digital ensembles for their avatars. They can strut down the island’s Runway to show off their new outfits. Taking inspiration from the brand’s exclusive capsule collection on NET-A-PORTER, the virtual garments will feature playful prints inspired from the ‘80s; a perfect ensemble for your avatar to party in.




“At NET-A-PORTER, we always embrace creativity in all forms, in order to deliver exceptional experiences to our customers. It’s been incredibly exciting to announce the launch of the brand-new NET-A-PORTER island in Animal Crossing. To celebrate the launch, I'm thrilled to work with Isabel Marant to create the first set of avatar outfits that are available in our island. The collection is inspired by Isabel Marant's upcoming exclusive capsule collection at NET-A-PORTER.” - NET-A-PORTER Global Buying Director, Elizabeth von der Goltz




“I am thrilled to be part of this exciting launch on such a fun and playful project. I am excited to see how the Animal Crossing community will play and interact with the different silhouettes from the eveningwear capsule within the NET-A-PORTER island.” - Isabel Marant




From today, you can visit and explore the NET-A-PORTER island in Animal Crossing by adding a Dream Address Code “DA-9835-1060-5257”. You will need a Nintendo Online membership and ensure the software has been update to 1.4.0 or higher.









#NETAPORTER