Noon by Noor unveils its latest collection for Fall 2021, made up of five monthly drops exclusively available at noonbynoor.com starting August 8th. The collection, named Collection 1, marks the brand’s comeback after a brief hiatus. “When the world came to a standstill, we at Noon by Noor took the opportunity to tune into the silence and rethink the way forward. We have spent the last year reengineering our collection, our e-commerce front and preparing for the retail launch of our Collection 1,” said designers and cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa.
Soft volumes and colors mix with intricate floral threadwork embroidery and camp ready military detailing are interpretations of the Noon by Noor design codes, creating a mood that is ethereal and dreamy with delicate lace trims, gathered tulle and pearl buttons seen throughout the collection.
“Everything is about lightness in our Fall 2021 collection offering” said designer Shaikha Noor Al Khalifa. “We wanted to embrace the spirit of lightness after all the heaviness of last year,” continues designer Shaikha Haya Al Khalifa.
Noon by Noor’s Fall 2021 collection deftly weaves elements of Middle Eastern culture and landscape into the details of the garments themselves. Lapels and collars echo the rounded forms of emblematic Bahraini pearls and oysters; the presence of iridescent sequined cycloid scales reflects the mirrored surface of the ocean; while the ethereal layers of a full-length silk evening dress, satin flowing skirts and trousers caress the body in a way that evokes the desert breeze.
A focus on well-executed, seasonless products transcends austere or excessively conceptual approaches to fashion. At the heart of the Noon by Noor design philosophy are the women who wear our clothes; individuals of style and substance who value quality as well as a fresh and intelligent design perspective, and who themselves exist to make a difference. Ultimately, this season’s carefully curated collection celebrates the woman who dresses for herself.
Shop the Noon by Noor drops on www.noonbynoor.com:
Drop 1 – 8th August 2021 Drop 2 – 22nd August 2021 Drop 3 – 19th September 2021 Drop 4 – 10th October 2021 Drop 5 – 7th November 2021