Designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohammed Al Khalifa of Noon By Noor unveiled today a limited collection of Ramadan-perfect dresses.
Crafted in Bahrain, the duo reinterpreted iconic silhouettes for the occasion including a long, fluid slip dress worn with a soft pink organza cover up cape, a regal column dress with flowing cape sleeves and high-low hem dress with gathered full sleeve detail.
“We chose soft-hued silks and voiles that are light, fluid and as crease-free as possible to give the Noon By Noor woman the right flow and movement required to host or attend intimate gatherings with their loved ones during the holy month,” said Shaikha Noor Rashid Al Khalifa.
Shaikha Haya Mohammed Al Khalifa said, “The dresses are uncomplicated. Several pieces carry our signature floral embroidery in silk thread work, while others have more celebratory embellished stone necklines and beautiful chain straps perfect for Eid.”
Photographed at an expansive private farmhouse against a spectacular backdrop of palm trees and mountains, the campaign embodies the brand’s liberated, candour and confident femininity. The models are captured strolling through the open space with an alluring sense of simplicity and ease.
Founded in Bahrain in 2008 by Designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa –business partners and cousins – Noon By Noor is a womenswear designer brand. In 2013, Noon By Noor became the first GCC-based fashion brand to be invited to NYFW where it continued to show prior to its shift to LFW in 2021.
The Noon By Noor Ramadan 2022 capsule collection is now exclusively available on www.noonbynoor.com and at stockists BySymphony Dubai and Saks Fifth Avenue Bahrain.