After opening its doors in July this year, Parisian men’s fashion house Berluti celebrated the grand opening of its first store in Qatar on October 20, 2022. Located at Place Vendome mall and hosted in Qatar by Ali Bin Ali Fashion, the new boutique offers a 360-degree Berluti lifestyle experience.
Present at the event were Berluti clients, local media members and influencers. The guests were guided through a special journey highlighting the heritage and craftsmanship of Berluti. The latest collection from the House was also showcased at the event.
The star attraction at the reception was the live origami sculpture demonstration by Serbian artist & designer Uros Mihic. He built a 3D sculpture of the Berluti-famous ‘Alessandro’ shoes using specially designed architectural wood pieces. It represented the style, elegance and unparalleled craftsmanship of Berluti.