Embracing the festive season and its moments of whimsy, Santoni’s 2023 holiday campaign unfurls with charm, warmth and an unexpected dash of Arancio Santoni. Entitled “Santoni Magical Holiday,” the campaign is a celebration of timeless craft, delightful encounters and joyful exchanges between friends.
In a series of whimiscal videos and charming images, the House’s handcrafted shoes and leather accessories—from the Andrea loafer to ThePluto bag, among others— take center stage along with the magical appearance of Arancio Santoni. From criss-crossing city streets during the holidays to exchanging gifts during a festive gathering, Santoni’s signature orange hue emerges throughout the campaign.
At times, it unfurls as a ribbon from gift boxes. In other moments, it saturates city crosswalks and buildings, coming to vivid life with every Santoni step. “Arancio Santoni is the fil orange that runs throughout our House, our collections and now our Holiday campaign,” says Giuseppe Santoni, chairman and executive president. “It’s a quiet signature that vibrantly speaks volumes—uniting our belief in wonder, everyday magic and the joy of family.” From picking up a colorful bouquet of flowers in glossy red block heel slingbacks to meeting up with friends in hand polished double buckle shoes, the Holiday selection is curated for both gifting and celebrating.
Modern expressions of Santoni’s double buckle are found in the collection’s detailing and hardware, including on leather duffles and the house’s newest icon, ThePluto bag. Rounding out the offering: the tasseled Andrea loafer as well as the sleek Sibille point-toe slingback heel. “The holidays truly epitomize the heart and soul of our Maison,” adds Santoni. “For us, there’s wonder in every step and magic in every gift box.” Launching November 14th, the campaign will be featured across Santoni’s channels and with select media partners.