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The B-Chain: Bally's New Signature for Spring/Summer 2021

Bally presents the B-Chain, a new signature hardware with an edge that features across women's bags and accessories in the Spring/Summer 2021 collection, Elemental Balance.

The crafted detail boasts two mirrored "B" initials with a clean and angular design. Coming together in gold-tone metal, the B-Chain is equally timeless and contemporary, eye-catching and refined. Incorporated into the closing system of the collection's range of bags, a simple twist of the connecting chain opens and fastens the turn-lock closure.

Bags featuring the B-Chain focus on the everyday needs of modern women, and combine sophistication with a heritage of craftsmanship to functional shapes. The proportions of a standout saddle bag are reimagined as a truly elegant cross-body with a fully-organized interior. While a minibag version, has the same detachable and adjustable shoulder strap with internal pockets, all in a perfectly petite form.

For a more formal, business look, a top handle bag maintains a purposeful shape, with a fold-over opening and the B-Chain fastening for a sleek finish. Able to be carried by the handle, or on the shoulder with a detachable shoulder strap, the style defines the Bally S/S 2021 approach to enduring accessories: designed for multi-functional use that withstands daily wear.

The B-Chain's addition appears throughout the new collection in a seasonal color palette across applications, whether embossed on leather clutches, or as a patterned cotton jacquard, for a wide array of styles. The B-Chain collection is now available online and in Bally boutiques worldwide.


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