Relocating from Via Sant’Andrea and conceived as a 360 degrees Berluti lifestyle experience, the store’s design focuses on simplicity through exceptional materials. Natural light permeates the space through the front window and an airy back garden.
The leather goods and footwear sections welcome customers upon entrance in a pristine setting of white striped wallpaper, the limited Blue Jeans marble, and Calacatta cielo volumes. In contrast, the 4-metre-high ceiling - inspired by the depth and variety of Berluti’s leather patina - is made from tridimensional irregular wooden beams with illuminated spaces in between. A patina wall takes over the back space with sliding panels of mixed coloured glass, creating different colour and textures combinations emulating Berluti’s emblematic patinas.
A playful combination between leather and American walnut wood stairs leads to the ready-to-wear area on the mezzanine. In a subdued salon-like atmosphere, Berluti’s new Club chair and furniture offering are displayed, overlooking the patina-inspired ceiling, celebrating the Maison’s lifestyle heritage and innovations.
Located in Via Monte Napoleone, 27, Berluti’s new Milan flagship opened doors in August 2021.
For the occasion, a new design collection with Jorge Penades will be revealed and displayed in the newly relocated flagship store – as well as during the upcoming Salone del Mobile, in Milan, in early September.