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Introducing the new festive campaign that celebrates the joy of giving with the Hollywood star

This is a season like no other. BOSS unwraps the holidays to spotlight the special moments of joy and excitement when giving and receiving gifts. To start the celebrations, Hollywood superstar Chris Hemsworth takes a leading role, which sees the actor unwrapping, unboxing, and untying a selection of gifts — both big and smaII, classic, and very much unexpected. A conveyor belt of presents runs by for Chris to take his pick from and try on for size — think sleek leather wallets, sporty sneakers, a surfboard, a very famous hammer, and much more.

BOSS calls on the joy inside every box and behind every ribbon for style inspiration too. The new collection takes BOSS gift ribbons as a key design element. All over tape patterns and sporty trims feature across many of the pieces, from jumpsuits to tracksuits, sweatshirts to sneakers.

Something to suit every holiday style is ready to be discovered. Expect perfectly cut tuxedos and versatile sportswear essentials’, as well sequin—covered dresses, and pyjama—inspired eveningwear, while perfectly crafted accessories are ready to complete a standout festive look.

For gift inspiration, sleek styles in black and gold are set alongside beautiful timepieces to count down the days of the holidays. The ultimate classics that everyone would love include the perfect pair of white sneakers, iconic BOYS fragrances, and bodywear, all ready to fit effortlessly into everyone’s wardrobe for the holiday season and beyond.

The new collection is now available to shop in stores and online.




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