The partnership will form the foundation of Valentino’s venture into web3. In collaboration with UNXD, the Maison will explore the intersection of virtual fashion, physical craftsmanship, and curated community experiences. Building on UNXD’s track record of blending digital, physical, and experiential touchpoints, the partnership will explore the ways in which consumers can interact with the Valentino brand – through products, stories, events, and more.
With this partnership, the brand’s intention is to extend its creative vision into a new world. Maison Valentino continues its commitment to promote and sustain a community based on empathy and shared values.
Shashi Menon, CEO of UNXD, added: “Valentino is one of the most iconic luxury Maisons, and truly a brand in and of the moment. We’re thrilled to bring Valentino’s unparalleled creativity and narrative into web3: opening doors to never-before-seen digital and physical hybrid experiences. Together, UNXD and Valentino will write luxury’s next chapter.”