“The desire for a new beginning sits within us all. A need for normality, but one that delivers something fresh, purposeful and in earnest.”- Nazanin Yousefi
For FW21, British brand YUZEFI presents their inaugural ready-to-wear collection, one that approaches a much-needed dress code refresh by defining a new mood and identity. Offering a modern perspective on our daily staples while remaining sensitive to our mantra of buying better and consuming less. Essential garments are more comfortable yet remain special and sophisticated thanks to their considered and elevated details. The tailoring is gentle and comforting with immense versatility, offered in a light and season-less fabrication and pallet.
Versatility and multi-functionality, are key pillars of the brand’s handbag range and are translated into carefully placed ties and straps that are both decorative and offer a transformative aspect to their ready-to-wear.
The pallet is a fresh combination of classical hues of wine, beige and black uplifted with a gentle olive and the vibrant iris. Sustainability has been at the core of the brand’s handbag range with a strong emphasis on the provenance of materials. This careful sourcing has informed the brand’s sourcing of their RTW materials too. The vegan leathers are certified recycled while the rest of the collection is made up of luxurious linen and wool blends sourced from dead-stock.
An equally considered approach has been taken for the distribution of the range, and the brand will be launching the collection with key global stockists such as Ssense, Harrods, Printemps, Ounass, Harvey Nichols Kuwait and Net-a-Porter China to name a few and online at www.yuzefi.com.
