ETRO LANDS IN FORTE DEI MARMI WITH A POP-UP STORE





ETRO LANDS IN FORTE DEI MARMI WITH A POP-UP STORE FOR THE SUMMER SEASON, A CAPSULE COLLECTION AND THE CUSTOMIZATION OF BAGNO PIERO BEACH RESORT





We announce that ETRO launches the experience ETRO BEACH FORTE DEI MARMI, the exclusive temporary boutique for the summer season in Forte dei Marmi and the personalized beach, which will be inaugurated with a special event this weekend. ETRO chose one of the most famous and iconic beach resorts in town, Bagno Piero, personalizing it with gazebos, umbrellas, deck chairs, beach towels, inflatables, beach rackets and a paddle boat decorated with the iconic Paisley all-over print.




To celebrate the project, ETRO also launches a collection of beachwear items including swimwear, shirts, hoodies, shorts, hats, espadrilles and the iconic Globtrotter bag, decorated with the writing ETRO BEACH FORTE DEI MARMI.




Adding to the beach collections created exclusively for Bodrum, Dubai, Sochi and Hamptons, the limited edition ETRO BEACH FORTE DEI MARMI capsule is now available at the ETRO pop-up store in partnership with multibrand Fiacchini in Forte dei Marmi and online on etro.com.











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