“We are finally back together, in the garden of this iconic hotel, in the heart of Milan’s Montenapoleone district. We want to highlight that we are a family, that Etro is a family living in a world of joie de vivre, color and positivity. This season, we want to bring to the stage real clothes for real people, discovering a new authenticity. Just what we like, what we think is absolutely relevant, what makes us feel good. Nothing more than this.” Kean and Veronica Etro.
Live and alive. ETRO presents its Men’s Spring Summer 2021 and Women’s Resort 2021 collections with an informal gathering at Milan’s iconic Four Seasons Hotel.
While the Ensemble Testori Orchestra, headed by artistic director Giulia Sandoli, plays live, models walk on a pebble pathway crossing the hotel’s beautiful garden where breakfast is served for the event’s guests.
The atmosphere is relaxed, the mood joyful, the soundtrack, in homage to late Ennio Morricone, emotional.
Forever inspired by the world of travel and quintessentially rooted in an idea of extended family, ETRO, paying tribute to the signature Milanese location, portrays the different guests of an international hotel, checking in and out with their peculiar personalities and their wealth of experiences and memories. This season, more than ever, it is not about the final destination, it’s about the journey.
The diverse characters exalt the versatile spirit of the menswear and womenswear collections, now deeply interconnected and injected with the same attitude.
Essentials of the fashion house’s creative vocabulary are revamped. Stripes, Madras checks and the unmissable Paisley motif give a distinctive attitude to shirts, deconstructed suits, but also feminine maxi dresses to be effortlessly worn with flat shoes.
Ties, stolen from a vintage archive, complement the sartorial separates exuding carefree elegance, while jacquard cardigans cinched at the waist with embroidered belts are worn with plissé skirts. Exquisite intarsia pepper both the denim shirts and the suede jackets, and floral camouflage patterns are all over printed on Bermuda pants and lightweight field jackets.
Inspired by rich upholstery, fabrics showing flowers and wild animals are juxtaposed to patchworks with a graphic appeal, while tonal looks in solid colors have a sporty-chic vibe.
In keeping with the brand’s continuous commitment to sustainability, ETRO employed eco-friendly fabrics, but also manipulated archival textiles for an exciting upcycling process. All identified by the BENETROESSERE special tag, these unique pieces include patchwork denim pants and jackets crafted from vintage cloths, while shirts are made of eucalyptus yarns and polo shirts are realized in a special textile obtained through the recycling of plastic bottles.
The ETRO travelers explore the world carrying foldable totes in archival material and cross-body pouches showing the brand’s signature Paisley motifs. They discover new horizons through the colorful lenses of the new ETRO x CARRERA COLLECTORS EDITION eyewear, a unisex re-edition of Carrera’s iconic Champion aviator style, dating back to the Eighties, in a summery color palette of lemon yellow, intense red, candy pink, forest green, night blue and shiny black.