On March 25th, 2022, ETRO will participate in first Metaverse Fashion Week on the Decentraland platform, scheduled from March 24th to 27th 2022.
The collection celebrates the new Liquid Paisley pattern: a contemporary take on one of the House's most iconic codes, in a vibrant palette of fresh and joyful shades, with a gender fluid approach driven by ETRO’s open and inclusive vision.
The fashion show will be staged within Decentraland’s digital Luxury Fashion District, which will also host the brand’s first virtual pop-up store, allowing customers to purchase ETRO ready-to-wear and accessories by landing directly on etro.com or customize their avatars with collection items.
“I decided to release the new Liquid Paisley Capsule through a completely new and inclusive runway dimension, right in the metaverse, where everything is possible. This is a powerful message from ETRO: a collection without gender boundaries in a fashion show that will be accessible to everyone. ETRO has always epitomized the spirit of travel and for us this will be a new journey into the magic of the metaverse" commented Veronica Etro, Creative Director of the Women's Collection.