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Fifty One East and Sony Open the Pre-order for the new Alpha 9 II

to professional sports photographers and photojournalists in Qatar

Fifty One East, Qatar’s favorite department store, and Sony Middle East and Africa FZE, the leading consumer electronics brand, announce the pre-order phase of Sony’s electrifying Alpha 9 II (model ILCE-9M2), the latest addition to its acclaimed line-up of α™ (Alpha™) full-frame interchangeable lens cameras, that has been created specifically to support working professionals in the fields of sports photography and photojournalism in Qatar.

Customers can now pre-order the Alpha 9 II at FNAC in Lagoona Mall and Doha Festival City, Modern Home in Al Maha Center on Salwa Road and Virgin Megastore in Villaggio, Landmark and Doha Festival City and until November 25, 2019. All clients pre-ordering the camera will receive a VG-C4EM Vertical Grip upon delivery in December.

Building up on the impressive legacy of Alpha 9, the new Alpha 9 II maintains ground breaking speed performance including blackout-free continuous shootingi at up to 20 frames per secondii with Auto Focus and Auto Exposure tracking, and 60 times per second AF/AE calculationsiii, while incorporating even more functionality driven directly from the voice of professionals. Updates include significantly enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, evolved AF performance with newly optimised algorithms, a re-designed build to enhance durability and operability, and more. 

Raising the bar for built-in connectivity in the professional’s workflow

The Alpha 9 II includes an in-built 1000BASE-T Ethernet terminal, enabling gigabit communication for high-speed and stable data transfer operations. Additionally, it supports File Transfer over SSL or TLS encryption (FTPS) for increased data security, and improves PC remote (tether) shooting performance, with decreased release time lag and reduced live view screen delay when using the ‘Remote Camera Tool’ desktop applicationiv. The speed of the camera’s built-in wireless LAN functionality has also been increased, adding a stable and fast 5 GHz (IEEE 802.11ac)v band, in addition to the 2.4 GHz provided in the Alpha 9. IEEE 802.11a/b/g/n/ac standards are all supported.

Designed to improve the speed of news agencies’ workflow, the Alpha 9 II features a new Voice Memo function that allows spoken information to be attached to images in the form of voice memos that can be replayed when the images are reviewed. The voice data can also be included with images sent to an editor, giving them important information needed for effective editing.

Alternatively, a field photographer can also use the ‘Transfer & Tagging add-on’ “Imaging Edge™” applicationvi to transfer voice tags with the images to their mobile device and have the voice memos automaticallyvii converted to text and added to the JPEG images in the form of IPTC metadataviii. All of this can be done automatically or manually, selectable by the photographer.

By combining wireless voice / image transfer and automatic voice to text conversion with the ability to auto transfer images with attached voice memos via FTP, it is possible to shoot and transfer the results to an FTP server without ever having to operate a smartphone. FTP settings within the app can also be sent to a camera via Bluetooth®, allowing for a faster workflow. 

The platinum standard for speed and auto focus performance 

The new Alpha 9 II shares the same acclaimed 35mm full-frame stacked 24.2 MPix Exmor RS™ CMOS image sensor with integral memory as the original Alpha 9, giving it the same unmatched speed performance and outstanding image quality. The new model can shoot continuously and completely silentlyx at 20 fps for up to 361 JPEG imagesxi or 239 compressed RAW imagesxii, with no viewfinder blackout, allowing the photographer to follow the subject and action with no interruption to the EVF during picture taking. For times when mechanical shutter is preferred or required, the new Alpha 9 II has been improved to shoot at up to 10 fps, about 2x the speed of the Alpha 9.   

The camera is designed to function whilst continuously calculating Auto Focus and Auto Exposure at up to 60 times per second, thanks to the newly optimised AF algorithms that provide notably enhanced AF precision and performance, ensuring even the most erratic subject motion, often experienced in sports, is captured with high precision. Making it useful for sporting events, the camera now offers an anti-flickerxiii shooting mode that automatically detects and adjusts for the presence of fluorescent or artificial lighting to maximise image quality.  

The advanced focusing system in the new Alpha 9 II is comprised of 693 focal-plane phase-detection AF points that covers approximately 93% of the image area, as well as 425 contrast AF points. This Fast Hybrid Auto Focus system achieves extremely fast and accurate performance, ensuring all fast-moving subjects are accurately captured. Additional notable focusing capabilities include Real-time Eye AF with right eye / left eye selection, Real-time Eye AF for animalsxiv – augmented with a new algorithm, Real-Time Eye AF for moviexv, Real-time Trackingxvi, selectable focus frame colour, Touch Pad focus point control while using the viewfinder, and more. AF can continuously track even when continuous shooting is greater than F16xvii, providing further accuracy for shots that require slower shutter speeds.

Refined build and operability

Upgraded BIONZ X™ image processing engine gains maximum benefit from the sensor’s fast readout speed. Processor works with front-end LSI to enhance speed in AF/AE detection, image processing, face detection and accuracy, and more 

Upgraded dust and moisture resistantxviii design to meet the needs of professionals in even the most challenging outdoor conditions.  Stronger sealing provided at all body seams as well as the battery compartment cover and media slot

Latest image-processing algorithm reduces noise in the medium-to-high sensitivity range while improving subjective resolution and image quality 

5-axis optical in-body image stabilisation system provides a shutter speed advantage of 5.5 stepsxix

Improved grip configuration for even greater comfort and sure hold.  Compatible with Sony VG-C4EM Vertical Grip

Improved button design and feel. Increased diameter and feedback of the ‘AF-ON’ button; a refined multi-selector joystick design; an exposure compensation dial lock button and a redesigned shape and new position for the rear dial

Redesigned shutter mechanism to suppress even the slightest movement that can cause image blur. Tested for durability in excess of 500,000 shutter cyclesxx

USB Type-C™ connector supports fast USB 3.2 Gen 1 data transfer

Dual media slots are both compatible with UHS-I and UHS-II SD cards, allowing higher overall capacity and faster read/write speeds 

Digital audio interface added to the camera’s Multi Interface Shoe™ (MI Shoe) enabling the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected directly to the MI Shoe for cleaner, clearer audio recordings  


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