Loro Piana opens its first flagship store in Qatar, In Lusail City at Place Vendôme Mall





Loro Piana is pleased to announce the opening of its first flagship store in Doha, in Lusail City, in partnership with Ali Bin Ali, at the new Place Vendôme Mall. This is the second store in Doha, but the first in the city, having opened its travel retail boutique at Qatar Duty Free in Hamad International Airport in 2020. The new store offers Qatari clients a refined and ultra-personalized in-store shopping experience through a focused and dedicated product offer, paying homage to the Qatari culture with unique and exclusive collections.





The luxurious destination, right on the seafront of Lusail, provides a beautiful open plaza experience. Place Vendôme Mall, newly built just outside of Doha, with its mesmerizing beauty and marveling architecture, aims to be the new fashion hub of Qatar, bringing more than 600 international and regional brands under one roof, creating an exquisite haven of world-renowned Qatari hospitality and opulence.





Set across one floor, covering 376 square metres of retail space, the new Loro Piana store has separate entrances for both men and women, each with a dedicated private shopping room. Promising a sophisticated atmosphere reflecting the brand’s high-quality materials and dedication to a supreme customer journey, wall panels are adorned in cashmere fabrics by Loro Piana Interiors and clients are invited to relax in tactile and comforting seating areas with chairs from the “Ginza” line, present in all Loro Piana stores worldwide.





The store presents the full range of the Spring Summer 2022 Women’s and Men’s ready-to-wear collections, distinguished by supple fabrics, lightness and functionality, perfect for the upcoming travel season, alongside a collection of exotic leather goods, accessories and footwear exclusively for the Qatar launch, including the iconic Sesia bag in exotic maroon leather.





In honour of the month of Ramadan, Loro Piana also presents an exclusive capsule collection that pays homage to the Middle East by celebrating the art of embroidery and Arabic calligraphy with a unique artistic collaboration through the Arabic word حب which means “Love”. The distinctive artwork adorns a rich and fluid collection of sophisticated kaftans, graceful abayas, delicate Shayla's and modest pant suits in both linen and silk cady, complimented by iconic Loro Piana accessories and shoes, in colours and leathers exclusive for the region. The capsule collection and limited-edition leather goods and accessories are available in Qatar for the period of Ramadan and Eid.





With the opening of this new and beautiful store in Doha, Loro Piana invites its sophisticated and discerning Qatari clientele to celebrate the joyous season of Ramadan, representing a continued commitment towards local community and exclusivity, both important keywords in Loro Piana’s language.





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