After debuting on the runway of the first Metaverse Fashion Week, powered by Decentraland on March 25, ETRO now brings the SS22 Liquid Paisley capsule to the physical world, dropping the complete collection in its monobrand boutiques and through selected retailers worldwide.
ETRO will unveil the Liquid Paisley styles and accessories in its flagship stores, offering customers the chance to discover the brand’s contemporary take on one of its most iconic codes, in vibrant and joyful shades of candy pink, emerald green and sunny yellow.
Simultaneously, the new digital campaign by photographer and videomaker Philippe Jarrigeon will be launched online; his videos are mixed with the CGI images presented in the metaverse to celebrate a pop & playful dimension once again on the edge between the reality and the virtuality.
ETRO's new modern monochromes reinvent the emblematic Paisley pattern with the eclectic touch of tattoo effects recreated on cotton, denim and jersey garments, as well as on coated jackets with a glossy effect. The capsule’s genderless approach embodies and spreads a shared message of energy and positivity driven by the brand's spirit of inclusion and participation.
Flowing textures, boho-chic mini-dresses, oversized shirts and men's co-ords are rendered with striking color-blocks, sunny hues, cutout details, asymmetric cuts, flounces and ruffles that elevate the whimsical all-over motifs.
This new project sparks from an open and fluid stylistic vision that overcomes all boundaries and predefined notions, driven by an all-encompassing, all-in approach. A free-spirited aesthetic that is infused with a spontaneous and liberated attitude, celebrating the message of love and optimism at the heart of ETRO’s new bohemians.
The global Liquid Paisley events calendar will debut in with the first moments taking place in Milan and Madrid.