Hear Yourself: Celebrating 10 Years of 12 STOREEZ

This year marks a significant milestone for 12 STOREEZ as the brand celebrates its 10th anniversary. Founded by Irina and Marina Golomazdina and Ivan Khokhlov, 12 STOREEZ has journeyed from humble beginnings to becoming a renowned name in the fashion industry.

A decade ago, the founders embarked on their venture, in which the first customers visited Ivan and Irina's apartment to try on clothes, which soon evolved into a thriving enterprise. Fabrics were sourced from regular stores, garments were ordered at a tailor's shop, while Irina and Marina's parent's home became the brand's warehouse.

Two years later, the 12 STOREEZ store debuted in Moscow. Subsequently, five years later, the brand initiated material sourcing at international exhibitions such as Premiere Vision and Pitti Filati in preparation for the launch of its twentieth store. The continuous evolution has been paramount, driven by a desire to expand with the current emphasis on prioritizing product and service excellence.

In 2022, 12 STOREEZ took a strategic step by reducing its style offerings by 25% while strengthening partnerships with esteemed factories worldwide such as France, Italy, Portugal, Turkey, and China. Today, their collections for both men and women are represented on the world's largest marketplaces such as Farfetch and Ounass, reaching a global audience.

To celebrate the 10 year anniversary, 12 STOREEZ is excited to share a special story featuring its co-founders — Ivan, Irina, and Marina. The narrative delves into their insights on self-discovery, trusting instincts, and navigating the entrepreneurial landscape.

The story was brought to life through collaboration with journalist Kira Altman, stylist Katya Tabakova, and photographer Alvaro Beamud Cortes, capturing the essence of 12 STOREEZ's journey against the backdrop of Paris. The team's additional support from afar with multicultural synergy from Spain, Japan, France, and Russia exemplifies the brand's global appeal and collaborative spirit.

As 12 STOREEZ looks ahead, the team express gratitude to their loyal supporters and tease exciting surprises in the pipeline for the year. Stay connected through the social media channels and newsletter for upcoming announcements.

#HearYourself

Audi Middle East and Chef Izu Announce Official Partnership: A Story of Progress, Inspired by Innovation

Audi Middle East has unveiled its collaboration with Chef Izu Ani, the visionary restaurateur, entrepreneur, and sustainability advocate known for his global culinary expertise. This partnership marks Audi's first regional brand ambassador, signalling a significant milestone in the brand's commitment to innovation, progress, and cultural resonance within the Middle East.

Chef Izu Ani's culinary journey began in the world’s leading kitchens, where he honed his skills and garnered international acclaim for his distinctive approach to gastronomy. His culinary empire, renowned for its emphasis on quality ingredients and memorable dining experiences, has solidified his status as a regional culinary icon.

A long time Audi fan, customer and brand afficionado, this association is as natural as it is fitting.

"We are thrilled to welcome Chef Izu Ani back to the Audi family as our official regional brand ambassador," said Rene Koneberg, Managing Director of Audi Middle East. "Chef Izu's innovative culinary vision and his overall commitment to progress perfectly align with Audi's ethos of pushing boundaries and inspiring others. This partnership represents a fusion of passion, creativity, and a shared dedication to excellence."

Chef Izu's ability to craft gastronomic masterpieces has not only captivated diners worldwide but has also attracted fans from royal families to his establishments across the UAE and Qatar, where he currently has presence. His influence extends beyond the kitchen, as he shares his passion for adrenaline-fueled activities, including driving his Audi RS Q8 and pushing the limits on his road bike, inspiring followers with his words of motivation.

"The collaboration between Audi and Chef Izu is a natural fit," remarked Elmir Arnautovic, Marketing and Communications Director at Audi Middle East. "Chef Izu's regional footprint and storytelling prowess make him an ideal partner to connect with Audi's progressive target audience. This partnership is not just about culinary excellence; it's a celebration of progress, inspiration, and the limitless possibilities that emerge when passion meets innovation."

Audi x Chef Izu represents a dynamic convergence of two realms: the artistry of culinary craftsmanship and the engineering prowess of Audi's automotive innovation. It embodies a story of progress inspired by possibilities and resonates with Audi's mission to push boundaries and redefine expectations.

"When passion and progress collide, at the intersection of inspiration and passionate creativity, magic happens, stated Chef Izu Ani. "Audi and Chef Izu is more than a partnership; it's a shared journey of innovation, storytelling, and a commitment to excellence. Having admired Audi for many years and being a proud owner of the Audi R8 performance, amongst others, I am honoured to join forces with Audi to inspire audiences across the Middle East. I look forward to creating unforgettable experiences together.”

The announcement of the partnership between Audi Middle East and Chef Izu Ani marks a new chapter in the region's culinary and automotive landscape. It promises exciting collaborations, innovative experiences, and a celebration of progress and creativity.

For more info visit www.audi-me.com/izu

#AudiMiddleEast #IZU

Introducing Chicago Rare: A Culinary Journey to the Prohibition Era Where Timeless Flavours Meet Historical Charm

Set to open on April 19 2024, this authentic steakhouse and bar pays tribute to Chicago’s speakeasies during the Prohibition era, offering a blend of old school charm and exceptional cuisine.

The restaurant will be celebrating their launch with exclusive performances from the renowned French band Ô de mon Chéri on 19th and 20th April

Nestled within the glamorous Four Seasons Resort and Residences at The Pearl-Qatar, Chicago Rare is a culinary destination steeped in the rich history of Chicago's Prohibition era. Set to launch on April 19, this vintage steakhouse exudes an authentic ambience reminiscent of the city’s historic speakeasies. Through its stunning interiors featuring subtle Art Deco undertones and artwork, Prohibition-inspired sips, and globally sourced meats, Chicago Rare promises to transport guests to the  vibrant social life during the 1920s.

The gastronomic experience at Chicago Rare celebrates timeless cuisines and culinary craftsmanship. The menu showcases USDA Prime beef brought from renowned farms across the USA, freshly sourced or aged to perfection for unparalleled tenderness. Accompanying the succulent steaks is signature sauces, mouthwatering side dishes, and a selection of artisanal bread, creating a dining experience that is both nostalgic and indulgent. The venue’s live grill boasts a meticulously crafted Josper Oven and grill, showcasing the excitement of cooking over live fire providing a great connection between the guests and the chefs.

Spearheading the opening of Chicago Rare is Rodney Belanger, a veteran with over two decades of experience in the realm of hospitality. Rodney leverages his extensive knowledge in the F&B sector to ensure that every aspect of the dining experience is meticulously curated and exceeds expectations. Leading the kitchen of this steakhouse is Executive Chef Christian Gosselin, who has over two decades of experience working across various renowned restaurants in Chicago Canada, and Turks and Caicos Islands.

“We are pleased to introduce Chicago Rare, a vintage steakhouse that offers a new take on authentic dining in Doha, adding to the allure of our property,” Mehdi Zaanoun, General Manager Four Seasons Resort and Residences at The Pearl-Qatar. “Chicago Rare is more than just a dining haven; it's a journey through the vibrant era of Prohibition in the USA, where creativity, courage, delectable cuisine, and music come together to create unforgettable experiences for all guests.”

Chicago Rare’s beverage offerings are a fusion of classic beverages and modern mixology, featuring handcrafted drinks that pay homage to the Prohibition-era. With authentic mixes that draw inspiration from Chicago, New York,  Kentucky, and more, guests can explore the flavours of the past while enjoying innovative twists on traditional recipes.

In addition to its impeccable cuisine, Chicago Rare offers captivating entertainment experiences, with live jazz performances, swing bands, and curated playlists that transport guests to a world of lively rhythms and nostalgic songs. Jazz bands will be performing every Thursday and Friday from April 21st onwards. On April 19 and 20, Chicago Rare is bringing renowned French band Ô de mon Chéri, who are set to elevate the atmosphere with their enchanting tunes and powerful vocals, creating an unforgettable experience for diners. Ô de mon Chéri is a trio of musicians who reveal an intoxicating and sparkling vintage of retro Jazz.

Chicago Rare's concept is a loving tribute to the daring individuals who defied Prohibition regulations, crafting an underground culture of revelry and creativity. The venue celebrates the remarkable transformation of Chicago’s social scene during the ‘20s, where secret speakeasies became the vibrant hubs of social interaction and artistic expression. It was a time of hidden allure, where jazz music filled the air, and clandestine gatherings fostered a sense of camaraderie among those who embraced the rebellious spirit of the times.

The restaurant’s design has been thoughtfully crafted to incorporate elements of a traditional speakeasy, such as dim lighting, reimagining the essence of the Prohibition era in a modern setting. Luxurious leather seating, rich wood tones, and brass accents add to the elegance and historical appeal, making every visit a journey to the past.

The designer of this quaint locale is AvroKO, an award-winning firm known for its expertise in creating unique spaces around the world. After thorough planning, the final result is a modern yet nostalgic setting where traditional high stools, artworks, and armchairs create a grand indoor setting. The steakhouse also has an outdoor terrace, Breeze Bay Terrace, featuring a bar and low tables surrounded by greenery to further enhance the experience.

Chicago Rare’s grand opening on April 19 promises an evening of gastronomic brilliance and historical immersion. As the launch date is nearly upon us, the restaurant warmly invites everyone to embark on a culinary and cultural voyage, where each dish tells a story of passion, tradition, and the timeless allure of the Prohibition era.

#FourSeasonsResort