Maison Boucheron inaugurates its new Flagship in The Dubai Mall as a tribute to its regional clients and in view of enhancing its presence in the Middle East. For Maison Boucheron, boutiques are much more than just places to buy jewelry pieces, they are designed to convey the values and codes of the Maison and ensure that clients feel at home. This new boutique presents a unique Parisian style design which recalls the historical Boucheron Hôtel Particulier on Place Vendôme in

The Vendôme Liseré designs reflect the architectural codes the Maison holds so dearly, in particular the octagonal shape of the Place Vendôme viewed from above. An edging of black lacquer has become the signature code for this collection that until this point has been made almost entirely from diamonds. Now the lacquer borders a tourmaline, a morganite and an aquamarine in pastel hues. For spring, the season of renewal that we look forward to with such excitement, Boucheron i

Classic, contemporary, and iconic, the graphic and sculptural allure of the Quatre collection is continually reimagined. With its four bands comprising its signature codes of the Grosgrain, the line of diamonds, the Clou de Paris and the Double Godron, it may be worn anywhere, in any combination. Minimalism or accumulation. The spirit of the collection: revel in the singularity of each band. Each brings its own certainty of style. For spring, the season of renewal that we loo

Givēon On the occasion of the 2022 edition of Vanity Fair’s Oscar Party, held on March 27th in Los Angeles, actor, singer and performer Givēon had chosen to wear creations from Maison Boucheron. Givēon choose to wear the Plume de Paon brooch, from Signatures High Jewelry collection, set with a rose-cut diamond, paved with diamonds, on white gold, the Serpent Bohème ten motifs bracelet, paved with diamonds, on white gold, as well as the medium Reflet watch in steel and calf

Oscars 2022 Riz Ahmed & Daniel Kaluuya On the occasion of the 94th Oscars ceremony, held on March 27th at the Dolby Theatre in Hollywood, actors Riz Ahmed & Daniel Kaluuya had chosen to wear creations from Maison Boucheron. Riz Ahmed, who won the Oscar for the Best Live Action Short Film, was wearing the Quatre Radiant Edition large ring, paved with diamonds, on white gold, the Quatre Black Edition large ring, paved with diamonds and set with black PVD, on white gold, as well

Following on from its Legacies and Rock, Paper, Scissors campaigns in 2020 and 2021, Boucheron is proud to launch its new regional campaign in the Middle East “Share More “– this year rooted in the pleasures of sharing. Through watching each story in the three-part series, viewers are invited to share the emotions and experiences of a group of women enjoying the joys of sisterhood. The six personalities embody the values of the spirit of family and of empathy, both of which t

British Academy Film Awards (BAFTA) Salma Hayek, Sienna Miller, Florence Pugh & Lucy Boynton On the occasion of the 75th BAFTA ceremony, held on March 13th in London, actresses Salma Hayek, Sienna Miller, Florence Pugh and Lucy Boynton had chosen to wear creations from Maison Boucheron. Salma Hayek choose to wear Nuri asymmetrical earring motif, from Contemplation High Jewelry collection, with onyx and black lacquer, paved with diamonds, in white gold as well as Perspectives

47e Cérémonie des César du Cinéma Laure Calamy, Valeria Bruni Tedeschi, Sami Outalbali & Anaïs Demoustier On the occasion of the 47th edition of César Awards, actors Laure Calamy, Valeria Bruni Tedeschi, Sami Outalbali and Anaïs Demoustier had chosen to wear creations from Maison Boucheron. Laure Calamy, nominated for Best Actress César, was wearing the Plume de Paon large model pendant earrings, set with rose-cut diamonds, paved with diamonds, on white gold, as well as the P

On the occasion of the 72nd edition of the Berlin International Film Festival, La Berlinale, held on February 11th, actress Léa Drucker, seen in Quentin Dupieux’s movie Incroyable mais vrai, had chosen to wear the creations of Maison Boucheron. Léa Drucker chose to wear the Vendôme necklace, from Timeless High Jewelry collection, paved with diamonds, on white gold as well as the Serpent Bohème triple motifs S and XS ring, paved with diamonds, on white gold. #BOUCHERON

BECAUSE OF LOVE Offering jewelry is an act of love towards someone or towards oneself. For if love is without reason, it is a reason for everything. Probably the least reasonable reason of all. The one that can’t be explained, and yet explains everything. ETOILE DE PARIS A TRANSPARENT SOLITAIRE Etoile de Paris solitaire, set with a round traceable diamond, paved with traceable diamonds, in certified RJC CoC platinum. Available from 0.3 ct. ETOILE DE PARIS A DECLARATION OF LOV

In 1928, Boucheron was commissioned the largest special order in the history of Place Vendôme. In 2022, Creative Director Claire Choisne pays homage to this treasure by creating the “New Maharajahs” Collection, writing a new page of Boucheron’s History of Style. ONCE UPON A TIME, THE MAHARAJAH OF PATIALA…. On August 2nd, 1928, Place Vendôme was buzzing with the arrival of Bhupindar Sing. The Maharajah of Patiala had come to Paris with forty of his servants. Thirty-five suites

Historian Vincent Meylan recounts the most fabulous order ever recorded in Place Vendôme in the latest True Stories podcast from Boucheron Created in 2020, the True Stories podcast channel is an invitation to delve into the most iconic stories of the Maison Boucheron since its inception 164 years ago, with the first 5-episode series For Better and For Worse being dedicated to the most incredible weddings the Maison has witnessed. As it launches its new High Jewelry Histoire d

On the occasion of the premiere of House of Gucci by Ridley Scott, held on November 9th in London, actress Camille Cottin chose to wear creations from Maison Boucheron. Camille Cottin chose to wear the Delilah scarf necklace, set with diamonds, on yellow gold, the Jack de Boucheron pendant earrings, paved with diamonds, on yellow gold, as well as the Clou de Paris bracelet in yellow gold. #BOUCHERON

On the occasion of the 5th edition of Monte-Carlo Gala, held by Prince Albert II of Monaco’s foundation, on September 23rd in Monaco, actress Pom Klementieff had chosen to wear a creation from Maison Boucheron. Pom Klementieff chose to wear the Lierre de Paris question mark necklace, paved with emeralds on blackened white gold. #BOUCHERON

Ben Platt, Giveon, Kerby Jean-Raymond Shai Gilgeous-Alexander & P.J. Tucker On the occasion of the MET Gala 2021, which took place in New York on September 13th, actor, singer and composer Ben Platt, actor, singer and performer Giveon, creator and American Fashion Designer Kerby Jean-Raymond and basketball players Shai Gilgeous-Alexander and P.J. Tucker chose to wear creations from Boucheron. Ben Platt wore the Quatre Classique S ring, set with brown PVD in pink, yellow and w

UNIVERSE The Quatre line entered the Maison in 2004, imposing its graphic signature and contemporary temperament on the Boucheron universe. Over the years, it has become a timeless and unisex icon, constantly reinventing its sculptural allure and urban temperament. Its four rings take up the Boucheron architectural codes (the Grosgrain, the Diamants line, the Double Godron and the Clou de Paris), writing an elegant score capable of all the registers and all combinations: puri

UNIVERSE Building on the success of her latest Carte Blanche High Jewelry collection, Holographique, Claire Choisne, Boucheron's Creative Director, is pursuing her daring new line and launching a sensational new jewelry capsule. While her first experimentation in this area combined gold and denim in the Quatre collection to make a unique product, this second innovation builds on the work initiated with Holographique but focuses more on the jewelry aspect this time. The same i

74th Cannes Film Festival Géraldine Nakache, Ana Girardot, Reem Kherici, Fatou N’Diaye, Elsa Zylberstein, Nicolas Maury, Xenia Tchoumitcheva & Margo Storozhenko On the occasion of the Closing Ceremony of the 74th edition of Cannes Film Festival, actresses Géraldine Nakache, Ana Girardot, Reem Kherici, Fatou N’Diaye, Elsa Zylberstein, and actor Nicolas Maury, model Xenia Tchoumitcheva and fashion and beauty influencer Margo Storozhenko had chosen to wear the creations from Bou

74th Cannes Film Festival Anja Rubik, Matthew Postlethwaite, Constance Rousseau & Théo Christine On the occasion of the 74th edition of Cannes Film Festival, model Anja Rubik, actors Matthew Postlethwaite and Théo Christine, and actress Constance Rousseau had chosen to wear the creations from Maison Boucheron. Anja Rubik was wearing the Écharpe necklace paved with diamonds, on black lacquer and white gold. Matthew Postlethwaite was wearing the Reflet large steal watch, as w

To capture the beauty of the ephemeral, transcribing its fleeting emotion without words, this is the challenge that Claire Choisne, Creative Director at Maison Boucheron, once again set herself. After evoking the moving beauty of the sky, Claire was drawn to take her quest further, deeper into the theme of light and its power to change one’s surroundings. More specifically, that suspended, unexpected moment, when a rainbow appears, evoking a sweet euphoria teeming with emotio