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Boucheron Wonderland

The most wonderful time of year is approaching. A time to celebrate, a time to play, a time to believe. magic is in the eye of the beholder so… what do you see? This season, maison boucheron captures the holiday magic through its end of year campaign, « boucheron wonderland », featuring its ambassadresses: alexa chung, mila al zahrani, hannah quinlivan, youn-jung go and rola. “boucheron wonderland” is a joyful invitation to experience the festive season through the eyes of a

Boucheron returns to Riyadh, Saudi Arabiawith a visionary and intimate High Jewelry experience

Maison Boucheron, the most stylish and cutting-edge French High Jewelry Maison since 1858, hosted a visionary experience at Aseel Resort in Riyadh from 7th to 10th November 2022. The venue was selected for its ability to reflect the family spirit and at home feeling. The resort is located in Diriyah, the birthplace of the first Saudi state, historical crossroads of pilgrims and traders, and home to one of the kingdom’s most ambitious heritage developments. For this second “La

BOUCHERON Fall-Winter: new Serpent Bohème Solarité collection

Serpent Bohème Solarité Necklace, multi-motif The iconic diamond-studded teardrop encircled with beads of gold beams outwards like the sun. Set with round diamonds in closed settings, this necklace emanates multiple beaded rays of gold that play with the emblematic codes of Serpent Bohème; all of varying lengths and motifs, they produce a cascade of light around the neck. A necklace worthy of a spectacular show that heralds the new identity of Serpent Bohème Solarité. Serpent

MAISON BOUCHERON PRESENTSITS NEW CAMPAIGN: ICONS

In 1893, Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique on Place Vendôme. Today, Boucheron is pushing forward its heritage toward unexplored territories. Above genders. Both feminine and masculine. Genuine and radical. Innovative and inspiring. The Icons campaign is a reflection of a Maison that, since it was established in 1858, has stretched the limits of High Jewelry by offering pieces to wear, released from the safe. Pieces to be fe

BOUCHERON’s new High Jewellery collection – AILLEURS

Ailleurs - “Elsewhere” - is where Boucheron’s Creative Director Claire Choisne and her studio are taking us with this new Carte Blanche High Jewellery collection. An “elsewhere” where everything becomes possible, without any borders, and where nature is in a raw state. From the deserts to the oceans, the mountains to the rainforests, Boucheron has mixed together worlds and materials one could initially think are contradictory; where diamonds meet pebbles and burned wood, gold

BOUCHERON - THE MOST STYLISH FRENCH HIGH JEWELRY MAISON OPENS A NEW FLAGSHIP IN THE DUBAI MALL

Maison Boucheron inaugurates its new Flagship in The Dubai Mall as a tribute to its regional clients and in view of enhancing its presence in the Middle East. For Maison Boucheron, boutiques are much more than just places to buy jewelry pieces, they are designed to convey the values and codes of the Maison and ensure that clients feel at home. This new boutique presents a unique Parisian style design which recalls the historical Boucheron Hôtel Particulier on Place Vendôme in

Boucheron Spring Summer - Vendôme Liseré

The Vendôme Liseré designs reflect the architectural codes the Maison holds so dearly, in particular the octagonal shape of the Place Vendôme viewed from above. An edging of black lacquer has become the signature code for this collection that until this point has been made almost entirely from diamonds. Now the lacquer borders a tourmaline, a morganite and an aquamarine in pastel hues. For spring, the season of renewal that we look forward to with such excitement, Boucheron i

Boucheron Spring Summer Launch - Quatre

Classic, contemporary, and iconic, the graphic and sculptural allure of the Quatre collection is continually reimagined. With its four bands comprising its signature codes of the Grosgrain, the line of diamonds, the Clou de Paris and the Double Godron, it may be worn anywhere, in any combination. Minimalism or accumulation. The spirit of the collection: revel in the singularity of each band. Each brings its own certainty of style. For spring, the season of renewal that we loo

BOUCHERON X VANITY FAIR OSCAR PARTY

Givēon On the occasion of the 2022 edition of Vanity Fair’s Oscar Party, held on March 27th in Los Angeles, actor, singer and performer Givēon had chosen to wear creations from Maison Boucheron. Givēon choose to wear the Plume de Paon brooch, from Signatures High Jewelry collection, set with a rose-cut diamond, paved with diamonds, on white gold, the Serpent Bohème ten motifs bracelet, paved with diamonds, on white gold, as well as the medium Reflet watch in steel and calf

BOUCHERON X OSCARS 2022

Oscars 2022 Riz Ahmed & Daniel Kaluuya On the occasion of the 94th Oscars ceremony, held on March 27th at the Dolby Theatre in Hollywood, actors Riz Ahmed & Daniel Kaluuya had chosen to wear creations from Maison Boucheron. Riz Ahmed, who won the Oscar for the Best Live Action Short Film, was wearing the Quatre Radiant Edition large ring, paved with diamonds, on white gold, the Quatre Black Edition large ring, paved with diamonds and set with black PVD, on white gold, as well

Boucheron reveals new Middle East Campaign: Share More

Following on from its Legacies and Rock, Paper, Scissors campaigns in 2020 and 2021, Boucheron is proud to launch its new regional campaign in the Middle East “Share More “– this year rooted in the pleasures of sharing. Through watching each story in the three-part series, viewers are invited to share the emotions and experiences of a group of women enjoying the joys of sisterhood. The six personalities embody the values of the spirit of family and of empathy, both of which t

Boucheron - British Academy Film Awards 2022

British Academy Film Awards (BAFTA) Salma Hayek, Sienna Miller, Florence Pugh & Lucy Boynton On the occasion of the 75th BAFTA ceremony, held on March 13th in London, actresses Salma Hayek, Sienna Miller, Florence Pugh and Lucy Boynton had chosen to wear creations from Maison Boucheron. Salma Hayek choose to wear Nuri asymmetrical earring motif, from Contemplation High Jewelry collection, with onyx and black lacquer, paved with diamonds, in white gold as well as Perspectives

Boucheron - 47th edition of César Awards

47e Cérémonie des César du Cinéma Laure Calamy, Valeria Bruni Tedeschi, Sami Outalbali & Anaïs Demoustier On the occasion of the 47th edition of César Awards, actors Laure Calamy, Valeria Bruni Tedeschi, Sami Outalbali and Anaïs Demoustier had chosen to wear creations from Maison Boucheron. Laure Calamy, nominated for Best Actress César, was wearing the Plume de Paon large model pendant earrings, set with rose-cut diamonds, paved with diamonds, on white gold, as well as the P

BOUCHERON x BERLINALE 2022 LÉA DRUCKER

On the occasion of the 72nd edition of the Berlin International Film Festival, La Berlinale, held on February 11th, actress Léa Drucker, seen in Quentin Dupieux’s movie Incroyable mais vrai, had chosen to wear the creations of Maison Boucheron. Léa Drucker chose to wear the Vendôme necklace, from Timeless High Jewelry collection, paved with diamonds, on white gold as well as the Serpent Bohème triple motifs S and XS ring, paved with diamonds, on white gold. #BOUCHERON

BOUCHERON - BECAUSE OF LOVE BRIDAL 2022 COLLECTION

BECAUSE OF LOVE Offering jewelry is an act of love towards someone or towards oneself. For if love is without reason, it is a reason for everything. Probably the least reasonable reason of all. The one that can’t be explained, and yet explains everything. ETOILE DE PARIS A TRANSPARENT SOLITAIRE Etoile de Paris solitaire, set with a round traceable diamond, paved with traceable diamonds, in certified RJC CoC platinum. Available from 0.3 ct. ETOILE DE PARIS A DECLARATION OF LOV

BOUCHERON - HIGH JEWELRY COLLECTION JANUARY 2022, Histoire de StyleNew Maharajahs

In 1928, Boucheron was commissioned the largest special order in the history of Place Vendôme. In 2022, Creative Director Claire Choisne pays homage to this treasure by creating the “New Maharajahs” Collection, writing a new page of Boucheron’s History of Style. ONCE UPON A TIME, THE MAHARAJAH OF PATIALA…. On August 2nd, 1928, Place Vendôme was buzzing with the arrival of Bhupindar Sing. The Maharajah of Patiala had come to Paris with forty of his servants. Thirty-five suites

Boucheron True Stories PODCAST new episode Maharajah of Patiala

Historian Vincent Meylan recounts the most fabulous order ever recorded in Place Vendôme in the latest True Stories podcast from Boucheron Created in 2020, the True Stories podcast channel is an invitation to delve into the most iconic stories of the Maison Boucheron since its inception 164 years ago, with the first 5-episode series For Better and For Worse being dedicated to the most incredible weddings the Maison has witnessed. As it launches its new High Jewelry Histoire d

BOUCHERON at HOUSE OF GUCCI

On the occasion of the premiere of House of Gucci by Ridley Scott, held on November 9th in London, actress Camille Cottin chose to wear creations from Maison Boucheron. Camille Cottin chose to wear the Delilah scarf necklace, set with diamonds, on yellow gold, the Jack de Boucheron pendant earrings, paved with diamonds, on yellow gold, as well as the Clou de Paris bracelet in yellow gold. #BOUCHERON

BOUCHERON - Monte-Carlo Gala for Planetary Health 2021 Pom Klementieff

On the occasion of the 5th edition of Monte-Carlo Gala, held by Prince Albert II of Monaco’s foundation, on September 23rd in Monaco, actress Pom Klementieff had chosen to wear a creation from Maison Boucheron. Pom Klementieff chose to wear the Lierre de Paris question mark necklace, paved with emeralds on blackened white gold. #BOUCHERON

BOUCHERON x MET GALA 2021

Ben Platt, Giveon, Kerby Jean-Raymond Shai Gilgeous-Alexander & P.J. Tucker On the occasion of the MET Gala 2021, which took place in New York on September 13th, actor, singer and composer Ben Platt, actor, singer and performer Giveon, creator and American Fashion Designer Kerby Jean-Raymond and basketball players Shai Gilgeous-Alexander and P.J. Tucker chose to wear creations from Boucheron. Ben Platt wore the Quatre Classique S ring, set with brown PVD in pink, yellow and w