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BOUCHERON - SERPENT BOHEME AQUAPRASE NOVELTIESPRESS KIT

BOUCHERON - SERPENT BOHEME AQUAPRASE NOVELTIESPRESS KIT

FREE STYLE IS OUR STYLE Elegance as a statement, exercise in freestyle. Fee to mix and (mis)match shapes, colors and materials, for a unique and eclectic look, perfectly coherent in its incoherence. the only rule is there are no rules. UNIVERSE Created in 1968, over the years Serpent Bohème has become a classic in the Boucheron repertoire, showcasing the craftsmanship of the Maison's workshops. While artistic liberties have been taken with the motif in the last fifty years, p

Boucheron at Elton John

Boucheron at Elton John

Neil Patrick Harris Annual Elton John AIDS Foundation Academy Awards Pre-Party 29th Edition On the occasion of the 29th annual Elton John AIDS Foundation Academy Awards Pre-Party, virtually held on Sunday 25th April, American actor Neil Patrick Harris had chosen to wear a creation from Maison Boucheron. The Pre-Party was hosted by Emmy and Tony Award-winning actor and New York Times bestselling author Neil Patrick Harris who wore the vintage Art Deco Arrow brooch, in platin

BOUCHERON - SPRING 2021 TRENDS NATURE NOVELTIES

BOUCHERON - SPRING 2021 TRENDS NATURE NOVELTIES

UNIVERSE 142 years ago, as they were playing, mesmerized, with a peacock feather, Frédéric Boucheron and his foreman got the idea to create a necklace that would be free, aerial and supple, mimicking the delicate beauty of the feather – a symbol of life and lightness. The motif, chiseled in supple strands, as if brought to life through the movements of the women wearing it, has never ceased to nourish the creativity and the savoir-faire of Boucheron. The feather, larger than

JACK DE BOUCHERON NOVELTIES

JACK DE BOUCHERON NOVELTIES

UNIVERSE Boundlessly free, incredibly playful, slightly cheeky, the Jack de Boucheron collection has opened an unprecedented chapter in the history of the House. Capable of all variations it has, since 2019, shaken up the ways a jewel can be worn, by mischievously adapting to the look and the imagination of every woman. Borrowing its ultra-contemporary suppleness to audio cables, this highly desirable cord plays the 2.0 effect up to its clasp, inspired by the Jack plug. As a

SERPENT BOHÈME WATCHES

SERPENT BOHÈME WATCHES

UNIVERSE In 1968, Serpent Bohème unveiled a captivating dance of jewelry that still performs to this day. Serpent Bohème is considered a classic in the Boucheron repertoire, with each piece beautifully showcasing the expert craftsmanship of the Maison’s watchmakers. If, in the last fifty years, the motif has taken the liberty to free the precious drop from the gold beads that crowned it, its spirit has always remained unchanged. This spring, Serpent Bohème is adding to its co

BOUCHERON - SPRING 2021 TRENDS QUATRE NOVELTIES

BOUCHERON - SPRING 2021 TRENDS QUATRE NOVELTIES

FREE STYLE IS OUR STYLE ELEGANCE AS A STATEMENT, EXERCISE IN FREESTYLE. FREE TO MIX AND (MIS) MATCH SHAPES, COLORS AND MATERIALS, FOR A UNIQUE AND ECLECTIC LOOK, PERFECTLY COHERENT IN ITS INCOHERENCE. THE ONLY RULE IS THERE ARE NO RULES. UNIVERSE The Quatre line made its entrance into the Maison in 2004, establishing its graphic signature and its contemporary manner in the Boucheron world. Throughout the years it has become a timeless and genderless icon, continuously reinven

BOUCHERON - BECAUSE OF LOVE

BOUCHERON - BECAUSE OF LOVE

BECAUSE OF LOVE Offering jewelry is an act of love towards someone or towards oneself. For if love is without reason, it is a reason for everything. Probably the least reasonable reason of all. The one that can’t be explained, and yet explains everything. BELOVED COLLECTION Believe in true love. Simple, foolproof and pure. The kind of love that lasts forever, as timeless the lines of the Beloved collection. 1. Beloved solitaire set with a 0,50 ct round diamond, paved with dia

BOUCHERON - A HISTORY OF STYLE, ART DÉCO - 2021 High Jewelry Collection

BOUCHERON - A HISTORY OF STYLE, ART DÉCO - 2021 High Jewelry Collection

A mirror reflecting two eras… « A History of Style » are High Jewelry collections finding their inspiration in the archives of Maison Boucheron and reviving them through Claire Choisne’s creative eye. They offer timeless creations, as a signature style. This year, creative director Claire Choisne delved into Maison Boucheron’s abundant Art deco archives. She extracted the spirit, the line, the radical simplicity of a time when the Parisienne asserted her femininity by wearing

BOUCHERON LAUNCHES NEW QUATRE RED TIE-NECKLACE

BOUCHERON LAUNCHES NEW QUATRE RED TIE-NECKLACE

Maison Boucheron has further enhanced its Quatre Red Edition collection with the launch of a new Quatre Red tie-necklace. Quatre Red tie necklace set with 12 diamonds and red hyceram, on white, yellow and pink gold Thanks to the flexibility of its central motif, which is both a pendant and a clasp, this Quatre Red Edition necklace is very versatile, so it can be worn like a tie or a long necklace or anything in between. Available in a classic version or in dazzling red hycera

NO PHOTOS: SPOTLIGHT ON BOUCHERON ICONS FOR A SPARKLING NEW YEAR’S EVE

NO PHOTOS: SPOTLIGHT ON BOUCHERON ICONS FOR A SPARKLING NEW YEAR’S EVE

As part of its End of Year Campaign: “No Photo” images, Boucheron shines a spotlight on some of its biggest icons that will perfectly complement a glammed up, stylish New Year’s Eve outfit. From stand-out statement pieces to the Maison’s absolute classics, there are endless contemporary yet timeless creations to light up any look and are sure to steal the show! Jack de Boucheron Playful, spontaneous, and whimsical – the Jack Collection breathes a new life into jewellery and o

Boucheron - SHARING HOLIDAY EMOTIONS

Boucheron - SHARING HOLIDAY EMOTIONS

The holiday season has finally arrived. At this occasion, the six faces of Boucheron feminity are sharing with freshness and sincerity their emotions and memories linked to this special time of year. Discover their selection. DONGYU ZHOU An ambassador for the Maison since 2018, actress Dongyu Zhou is both radiant and enigmatic. She has chosen the precious diamonds and contemporary rhodolite of this new Serpent Bohème line. Serpent Bohème XS stud earrings paved with diamonds,

Boucheron - SHARING HOLIDAY EMOTIONS

Boucheron - SHARING HOLIDAY EMOTIONS

The holiday season has finally arrived. At this occasion, the six faces of Boucheron feminity are sharing with freshness and sincerity their emotions and memories linked to this special time of year. Discover their selection. DONGYU ZHOU An ambassador for the Maison since 2018, actress Dongyu Zhou is both radiant and enigmatic. She has chosen the precious diamonds and contemporary rhodolite of this new Serpent Bohème line. Serpent Bohème XS stud earrings paved with diamonds,

BOUCHERON - THE FACES OF FEMINITY

BOUCHERON - THE FACES OF FEMINITY

THE FACES OF BOUCHERON: FOCUSING ON FEMININITY AND STYLE Each of these women is unique, and deeply singular. Yet they have a lot in common: through their elegance and their attitude, through their career and their life choices, all six of them define the femininity and the style that are dear to the Maison. Through their vision, these six complementary women remind us that the Boucheron style is the style every woman wants for herself. Starting November 9, 2020, each of them

BOUCHERON - SERPENT BOHÈME TURQUOISE

BOUCHERON - SERPENT BOHÈME TURQUOISE

UNIVERSE In 1968, Serpent Bohème ushered in a spellbinding jewelry style of which it is still the star. With its head evoked by a subtle droplet shape, and a chiseled body rippling beneath golden scales, over the years this motif has become a great classic in Boucheron’s repertoire. A wonderful demonstration of the expert craftsmanship of the Maison’s jewelers. Although over the last fifty years the motif has undergone some changes, leaving behind the precious drop crowned wi

Boucheron - High Jewelry Collection 2020 Contemplation

Boucheron - High Jewelry Collection 2020 Contemplation

PROLOGUE Grasp a piece of sky. Follow the movement of a cloud. Watch a raindrop fall. Be mesmerized by a feather’s swirling flight. Contemplate. With her new High Jewelry collection, Claire Choisne, Creative Director of Maison Boucheron, aimed to seize the intangible by revealing the fleeting beauty of the natural world. “For years, I have wanted to capture the ephemeral, to convey the poetry of present moments, the purity of the sky, light effects. The jeweler’s art is about

THE MAISON BOUCHERON REVEALS ITS NEW CAMPAIGN FOR THE MIDDLE EAST: «LEGACIES»

THE MAISON BOUCHERON REVEALS ITS NEW CAMPAIGN FOR THE MIDDLE EAST: «LEGACIES»

Boucheron is happy to present its new campaign, «Legacies», broadcasted from September 21 to November 5. It puts the spotlight on three women who share the values of empathy and generosity that are dear to the Maison: Nour Arida, Jessica Kahawaty and Saira Arshad. Each of them speaks of the values passed on to them, which have enabled them to shape their own style. Style and values that, in turn, they endeavor to pass on. This message echoes the vision of Maison Boucheron, wh

BOUCHERON FALL/WINTER 2020 EYEWEAR COLLECTION

BOUCHERON FALL/WINTER 2020 EYEWEAR COLLECTION

The enduring legacy of Boucheron’s jewelry art inspires this new eyewear collection projecting the Parisian Maison’s emblematic codes onto sophisticated shapes with bright flourishes. Fashioned from the finest materials, with an exquisite attention to detail and the highest level of craftsmanship, these one-of-a-kind creations celebrate timeless Boucheron icons such as the Serpent Bohème and the Quatre with a fresh twist. Feminine and romantic, the Serpent Bohème Couleur th

Maison Boucheron presents its new capsule collection: "When jeans and high jewelry come together"

Maison Boucheron presents its new capsule collection: "When jeans and high jewelry come together"

A jewelry style leader now more than ever, Boucheron has reinvented the legendary Quatre motif for an innovative capsule collection. Claire Choisne, the Creative Director, has chosen to combine denim, that universal material, with the preciousness of diamonds. The result is two unique pieces, a High Jewelry ring and cuff bracelet, made of white gold, diamonds and denim. A contrasting mix of materials and colors, shining diamond against the rough, textured effect of denim. Lik

BOUCHERON - JACK THE BOUCHERON ‘EARRING’ - 2020 FALL-WINTER TRENDS

BOUCHERON - JACK THE BOUCHERON ‘EARRING’ - 2020 FALL-WINTER TRENDS

Infinitely free, wildly playful and a touch cheeky, Jack de Boucheron collection has opened a new chapter in the Maison’s history. With so many ways to wear it, in 2019 it pushed the boundaries, mischievously adapting itself to the look and imagination of every woman. The principle? A gold wire sealed by a jewelry-clasp. With the spirit of a kid playing hooky, the collection plays with the Boucheron codes, drawing on the couture know-how and embodying the spirit of the times.

BOUCHERON - QUATRE BLUE EDITION - FALL WINTER 2020

BOUCHERON - QUATRE BLUE EDITION - FALL WINTER 2020

Universe It was in 2004 that the Maison Boucheron introduced the Quatre line with its graphic signature and contemporary character into its collections. Since then it has become a timeless unisex icon, with its sculptural look and urban elegance being constantly reinvented. Its four rings reproduce Boucheron’s architectural codes (Grosgrain, line of Diamonds, Double Godron and Clou de Paris), resulting in creations to suit all moods and that can be worn in any number of comb